TIME TO DRESS UP
Finally, the excuse to get dressed up that we’ve all been waiting for is almost upon us! ‘The Great Comeback Festival of 2022’, The Punchestown Festival returns from Tuesday 26th to Saturday 30th of April with the Bollinger Best Dressed Lady event taking place over the first four days. Stylish ladies and fashionistas from all across the country are planning their outfits now, in the hope of winning the much-coveted Bollinger Best Dressed Lady title and the amazing ‘money can’t buy’ prize that it comes with.
The Bollinger Best Dressed Lady will win a VIP trip for two to visit the exclusive Bollinger Estate in France where you and your guest will be given a private tour of the estate and guided tasting opportunities. Furthermore, this trip of a lifetime also includes Michelin star dining, chauffeur transfers, five-star accommodation and more.
The magnificent Bollinger Garden in The Style Quarter will be the epicentre of all things fashion at The Punchestown Festival. From Tuesday to Friday style scouts will be tasked with finding the most stylish attendees at the racecourse. Finalists will be selected each day and daily winners will be presented with Bollinger and Bellamiante prizes and goodie bags. Tuesday, Wednesday and Thursday’s winners will be fast-tracked to the grand final on Ladies Day, Friday 29th.
Ladies who are keen to compete are advised to come along to the races early and make tracks to The Bollinger Garden in The Style Quarter. Shona Dreaper, Communications Manager at Punchestown Racecourse commented “The Style Quarter is the epicentre for all things fashion during the festival. The Bollinger Champagne Lounge and Garden will play host to the daily selections and grand final on Friday. Ladies are advised to arrive from 1pm, enjoy a stroll through the parade ring enclosure, make their way through the festival shopping venue on Osprey Avenue and on to the reserved enclosure for great views of the racing, live music, wonderful atmosphere and of course, style! It’s great to be back and we look forward to welcoming everyone to Punchestown”.
The Punchestown Festival runs from Tuesday 26th to Saturday 30th April. Race & Dine Hospitality packages from €149pp. Tickets from just €30 with group concessions available. Bundled transfers, accommodation and event packages are available.
Bollinger, sponsor of the Best Dressed Competition at the Punchestown Festival in April has announced a most exciting change of format to the high-profile event for 2020. The Bollinger Best Dressed Competition will not only include the most fashionable ladies from all across the country this year but also the most stylish gents will now compete for the much-coveted title and amazing prizes too!
The Punchestown Festival, the social and sporting highlight of the Irish calendar takes place from Tuesday 28th of April until Saturday, May 2nd. The search for the best dressed ladies and gentlemen will be held over the first four days of the festival. Each day style scouts will be tasked with finding the most stylish attendees and selecting finalists, from which a daily winner will be chosen to progress to the grand final on Ladies’ Day, held on Friday, May 2nd.
The decision to widen the format of the competition to include the thousands of men in attendance at the festival was an obvious one according to organisers. Michelle O’Sullivan, Champagne Bollinger said “It’s a very exciting year, with the highly anticipated release of the new Bond movie in April, which celebrates 25 years of James Bond. Bollinger’s association with the world’s most famous spy is synonymous and we felt it was an appropriate fit to celebrate this with a new improved format at Punchestown. Champagne Bollinger, distinctive, elegant and stylish – reminiscent of the famous special agent and the qualities that our judges will be looking for in this year’s Punchestown winner.”
Shona Dreaper, Punchestown Racecourse commented “When it comes to high profile sporting events Punchestown bucks the demographic trend with the number of ladies and gents in attendance pretty much equal and so it’s time for the guys to enter the style stage! It is a festival in the truest sense and race goers really enjoy the opportunity to dress for the occasion. As you stroll through the enclosures the sharp tailoring and attention to detail by the gents certainly merits strong contention for the coveted Bollinger Best Dressed Title. Afterall, Bollinger is the champagne of choice for the ultimate male style icon James Bond. It will be interesting to see how the judges handle it as there can only be one Bollinger Best Dressed Winner! One thing’s for certain, the judges will have their work cut out for them.”
The Punchestown Festival takes place from Tuesday 28th of April to Saturday 2nd of May. The action-packed, fun-filled, style showcase attracts over 125,000 people to the Co. Kildare venue with packages ranging from high-end hospitality to great value admission only tickets available at www.punchestown.com or by calling +353 (0)45 897704. Prices start from as little as €30pp with concessions for groups, seniors and students. The famous Punchestown hospitality package range is available from just €129pp.