SBK Upgrades Partnership to Title Sponsor of SBK Festival Finale Day at the 2025 Punchestown Festival

SBK, the sportsbook powered by the Smarkets exchange, has upgraded its partnership with Punchestown Racecourse by becoming the Title Sponsor of SBK Festival Finale Day on Saturday 3rd May 2025.

Previously the betting partner for Festival Saturday in 2024, SBK is now the proud Title Sponsor of this exciting day at the 2025 Punchestown Festival. In addition to their title sponsorship, SBK has upgraded their race sponsorship, moving from the Handicap Chase to the GR1 SBK Irish EBF Champion Mares Hurdle. With past champions like Apple’s Jade, Annie Power, and most recently, Lossiemouth etching their names into history, the GR1 SBK Irish EBF Champion Mares Hurdle at the 2025 Punchestown Festival promises another thrilling contest among the finest mares in jumps racing.

“We’re excited to be expanding our involvement with Punchestown for the 2025 Festival, and we’re especially thrilled to be the Title Sponsor of Festival Finale Day,” said Adam Baylis, Director of Marketing at SBK. “Festival Saturday is always one of the busiest and most vibrant days of the Punchestown Festival, and we’re looking forward to playing a key role in what is not only a great sporting occasion but also a fantastic social event for friends, locals, and racing enthusiasts. It’s the perfect way to celebrate the end of the Festival.”

SBK’s Growing Partnership with Punchestown

Since their first involvement with Punchestown in the 2023/2024 jumps season, SBK has strengthened its partnership with the racecourse. This year, SBK has enhanced its role with the Title Sponsorship of Festival Saturday and their upgraded sponsorship of the GR1 SBK Irish EBF Champion Mares Hurdle, marking a significant milestone in their continued support of Irish racing.

Leona Hughes, Sponsorship at Punchestown, commented, “We are delighted to welcome SBK as the Title Sponsor for Festival Finale Day. Festival Saturday is one of the highest-attended days of the week, offering an electric atmosphere that combines top-class racing with a fantastic social occasion. It’s a day when locals and visitors alike gather to enjoy the racing and festivities, and we’re thrilled to have SBK involved in such a prominent way.”

About the 2025 Punchestown Festival

The 2025 Punchestown Festival, taking place from Tuesday 29th April to Saturday 3rd May, promises to be the highlight of the Irish jumps racing season, attracting over 100,000 attendees across the five days. Festival Saturday on 3rd May is renowned for its vibrant atmosphere, packed enclosures, and thrilling racing, making it a must-attend occasion for both racing fans and social groups alike. With a fantastic mix of top-tier racing, entertainment, and the chance to enjoy a great day out with friends, it’s the perfect grand finale to the Punchestown Festival.

Tickets for the 2025 Punchestown Festival are now available, starting at just €30. The first race on Festival Saturday is scheduled to begin at 2.30pm (subject to minor changes). For more information on tickets, hospitality, and event details, visit https://punchestown.com/festival-2025/

ENDS

About SBK
SBK is a sportsbook powered by the Smarkets exchange, offering a cutting-edge platform for sports betting. With a focus on industry leading odds, SBK provides users with a seamless and exciting experience for both major and niche sports markets. For more information, visit www.betsbk.com.