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Media Release, Monday 8th April 2024:  With just three weeks to go and 100,000 people expected to attend, Punchestown Racecourse today reminded festival goers of exciting plans and enhancements for the upcoming 2024 Punchestown Festival running from Tuesday 30th April to Saturday 4th May.

 

The five day social and sporting highlight is a homecoming celebration of Irish jump racing, sport and culture. With a prize fund of over €3.4 million, twelve top tier grade one contests, season champions like Galopin Des Champs and household names including Willie Mullins, Rachael Blackmore and Paul Townend in action. Beyond the parade ring and into the enclosures the Punchestown Festival is Ireland’s largest sporting corporate hospitality event and will host over 17,000 guests across an impressive array of restaurants, pavilions and suites. The competition on track will be hard fought whilst the style stakes in the prestigious Bollinger Best Dressed, live music, street theatre and Shopping Village appeals to the social element of the attendees.

 

The Four Key Changes for Punchestown Festival 2024:

 

1.Earlier Start Times

The first two days of the 2024 Punchestown Festival will revert to a 2.30pm start from the current time of 3.40pm. Market research shows that around 70% of paying clients would ‘definitely or most probably’ like to see some of the festival days start and finish earlier.

 

 2.Ticket Products and Pricing

Whether it’s a business or a household value for money is particularly important now more than ever. Following a full review of ticket pricing and products there will be a price reduction to €30 for the first three days and €40 for Friday and Saturday of the 2024 Punchestown Festival for advance purchased tickets. There will be an additional €5 per ticket charge for on the day purchases excluding senior, student and family day concession tickets that can only be purchased on the day. As a premium sport and leisure event these prices compare very favourably to similar occasions.

As always group discounts apply and for larger groups it is recommended that they contact the racecourse office directly in advance. The original Flexi ticket will be replaced by the new Choice Ticket that can be used Tuesday or Wednesday or Thursday. Senior, student and Family ticket concessions continue on a walk-up basis. All children under 14 years of age race for free all season.

 

3.Refreshed Festival Layout

The festival layout will undergo a refresh including the removal of the traditional reserved enclosure divide and the introduction of exciting new features around the parade ring enclosure. The famous Sky Bar, Bollinger Garden, Shopping and entertainment areas will remain as popular as ever with the Southern Enclosure accessible to all. The objective is to optimise the scope of the enclosures, utilise all available facilities which in turn will improve footfall, flow and reduce potential pressure points.

 

4. Enhance & Improve Raceday Experience

This point is neither new nor dynamic as the pursuit of excellent customer experience is an ongoing process. The enhancement of the race day visit will go hand-in-hand with the new layout. The Punchestown demographic is a diverse one with varied tastes and requirements for a memorable customer experience. Alongside our catering and service partners, we aim to deliver a selection of great quality food and beverage options with efficient, friendly service in comfortable surroundings. Whilst costs have increased across the board for product and services every effort has been made to minimise the impact on the customer.

 

Conor O’Neill Punchestown CEO explained the theory behind the strategy: “We say it time and time again that people make Punchestown, so it is those very people who have shaped and informed this plan and it is this plan that will help us deliver the best possible Punchestown experience we can to our customers who are the backbone of our business. Now we need support with feet on the ground and people through the gates. If it doesn’t work for the customer it ultimately won’t work for Punchestown, so I hope we’ve got the balance right as we look ahead to welcoming friends old and new to the 2024 upcoming Punchestown Festival.”

 

The 2024 Punchestown Festival will take place from Tuesday 30th April to Saturday 4th May. For full information please visit www.punchestown.com

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Editors Notes

Punchestown Festival 2024 Advance Ticket Prices

We are delighted to introduce a new initiative at Punchestown called The Full Circle Series. In an age of super yards and fierce competition, this series provides an great opportunity for the horses in the competitive 1 – 130 category and their respective connections to compete for a big prize at a feature festival.

Aimed at two and a half mile handicap hurdlers rated in the region of 130, the series will consist of ten qualifiers, five UK and five in Ireland.  The qualifiers will be held between December 2023 and March 2024 before coming Full Circle back to the grand final on the opening day of the Punchestown Festival, Tuesday 30th April 2024.  The first six horses to finish in each leg will qualify for the grand finale with a prize pot of €60,000.

Richie Galway, Punchestown Racing Manager outlines the thinking behind the Full Circle Series: “There are two main objectives for this new series. Firstly we acknowledge just how high the standard of racing is in Ireland at the moment. Hopefully this series will give the smaller trainer and owners an opportunity to compete for a huge pot on a feature day on the calendar.” Galway continued: “Another key reason is to reinvigorate the essential involvement of UK trained and owned horses at Punchestown. We have been fortunate enough through the years to have amazing support from throughout the UK so we have qualifiers across all regions. This is an extraordinary opportunity for a horses at a certain level”.

 

THE FULL CIRCLE QUALIFIERS

 

FULL CIRCLE SERIES DETAILS

The Full Circle is a 10 race series that will take place across the UK & Ireland with the final being held at the 2024 Punchestown Festival.

Each qualifier will be a hurdle race over a distance of between 2 miles 2 furlongs and 2 miles 6 furlongs for horses within the (0-130) rating band.

The first six horses home in each qualifier will be eligible to enter the grande finale.

The Full Circle series final will be run over 2 miles 4 furlongs at the 2024 Punchestown Festival.

Five Full Circle qualifiers will be hosted at specially selected tracks in the UK with the remaining five taking place at Irish courses.

The qualifier races in the series will take place from December 2023 to March 2024.

This series begins (launch) and ends (finale) in Punchestown. It travels The Full Circle.

 

For further information please contact the Richie and Sean on racing@punchestown.com or call +353 45 897704

Bollinger Best Dressed – Full Stop.

New approach to race day fashion as the Bollinger Best Dressed Style Council and concept for the Punchestown Festival is unveiled.

The countdown is on and all bets are off ahead of the 2023 Bollinger Best Dressed competition at this year’s Punchestown Festival from Tuesday 25th to Saturday 29th April. Following such positive reaction to a fresh outlook on race day style at last year’s event, organisers have further enhanced this aspect as the 2023 Style Council is revealed.

The concept is Bollinger Best Dressed – Full Stop. The challenge is set and the competition is open to ladies and gents who catch the eye of the Style Council members by dressing with confidence, elegance and creativity whilst considering sustainability and appropriateness of their outfit.

Tasked with the challenge of scouring the Punchestown crowds and identifying the best dressed race goer is a collective of ladies and gents who are highly regarded in their respective fields, have a passion for style and have excelled to establish successful careers in the fashion, style and beauty industries.

The Bollinger Best Dressed Style Council Lead Jess Colivet explains what makes this Punchestown’s competition different to other best dressed race day’s: “whilst style is timeless we are looking for something fresh and new. Last year we embraced the fact that Punchestown was probably the first real opportunity to find your style feet again and dress up following Covid. This year all bets are off and we are looking for a fresh approach to race day and occasion outfits. We invite entrants of all ages and genders to show us their true style with special emphasis on individuality, creative styling and a fresh outlook.

 

Colivet continued to explain the sustainable angle: “Being stylish is not about spending a fortune, the most sustainable thing you can do when it comes to fashion is to wear what you already have in your wardrobe. Real style is how to wear it and what you wear it with so get creative and borrow, swap, reimagine and alter your way to the Bollinger Best Dressed title”.

 

Allow us to introduce you to the nine Bollinger Style Council members who will attend on a combination of days to ensure a diverse and varied selection of finalists:

 

Jess Colivet                @jesscolivet

Jess is The Bollinger Best Dressed Style Council Creative Lead and this will be her second year judging The Bollinger Best Dressed at Punchestown. A London College of Style trained image and style consultant, Jess’s passion lies in assisting both women and men in discovering their own personal unique style. Jess is a neighbour of Punchestown racecourse and has enjoyed attending the annual Punchestown Festival for many years.

Jess’s work as a personal stylist involves a consultation service for clients who want to feel more comfortable, confident and happy in their general appearance. Jess believes that “feeling confident and happy impacts all aspects of life from personal through to business. This can come from something as simple as how you dress and present yourself to the world”.  Jess believes that fashion is less about clothes and more about personal style.

 

Lawson Mpame                     @lawsofstyle

Lawson Mpame is a Creative Director and menswear stylist who has been working in the fashion industry for seven years. His passion for fashion and storytelling through visual mediums has led to collaborations and projects with some of the biggest fashion brands in the world. Styling their latest collections and creating high end content allows Lawson to showcase both his style and creativity. The three pillars of his brand are class, creativity and confidence. 2023 will be Lawson’s first year on The Style Council and his very first visit to the Punchestown Festival.

 

Suzie O Neill              @suzie.ayu

Kildare resident and award-winning entrepreneur Suzie O’Neill is the owner and CEO of Ayu Cosmetics and Koolfit Apparel. Suzie’s ethos has always been about engagement with the customer and using feedback to inspire and develop new products. This will be Suzie’s second year on The Style Council at Punchestown.

Suzie’s business journey started with a range of affordable, premium quality brushes back in 2015 and since then AYU has expanded to include a full suite of cosmetics with many new and innovative products in the pipeline. A champion of women in business Suzie has a team of over twenty talented women across her brands.

When not running her successful business this busy Mum is running half marathons with Clane Athletics Club.

 

David O Connor        @styledoc

Louis Copeland Group GM/Creative Director/ Made-To-Measure specialist.

Aptly named known as ‘The Style Doctor’ David has been working with the Louis Copeland group for over twenty years where he has styled some of the sharpest dressed, well known gentlemen including actors Patrick Dempsey and John C Reilly, celebrity chef Donal Skeahan, Tv Presenter and Olympian Greg O’Shea and globally renowned Mentalist Keith Barry.

This will be David’s Punchestown debut and as a passionate flag bearer of gentlemen’s style he will be looking for impeccable grooming, excellent tailoring fit and perhaps a different take on the traditional occasion suit. Keen to champion gentlemen’s style and optimize the opportunity for the title to go the way of the men for the first time, David will be looking for perfect fit through great tailoring as well as attention to detail on presentation.

 

Katie Du Jour                        @katiedujour

2019 Bollinger Best Dressed Winner and 2022 Style Council member Kate Nally McCormack is a mother of four from the Midlands who works with the HSE. Although a Punchestown Festival regular for many years, Kate made her best dressed debut in 2019 a winning one and having literally walked the walk knows what it takes to land the coveted title. The winning prize of a money cannot buy trip to France including an exclusive tour of Champagne Bollinger Estate, Michelin star dining and chauffeur transfers ranks as an experience of a lifetime for Kate. She believes that everyone should give it their best shot to be in with a chance to enjoy the same wonderful experience.

Kate possesses the knack of achieving a polished stylish look by combining high street with designer or vintage items.

 

Sinead Keary             @sinead_keary_personal_shopping

Sinead Keary is a fashion designer and entrepreneur who founded her self-titled fashion label in 2019. The first collection came to life after 12 years of working in luxury retail and with hundreds of personal shopping clients who repeatedly expressed the age old adage that they had a wardrobe full of clothes and nothing to wear.

Sinead set about designing a collection of luxury essentials to help in forming the foundations of a capsule collection. Minimalism, femininity, fine fabrics and perfect fit are all essential components to the label collection that has been worn by Vogue Williams, Fearne Cotton and Rachel Stevens.

 

Sarah Battle @housebythewhitethorns

 Sarah Battle is a modern day wonder woman. She lives in the West of Ireland with her husband and five kids. In 2019 Sarah began her blog to showcase her passion for home décor, style, baking and now uses her platform as an insight to daily family life along with style and décor advice. Sarah has collaborated with many high profile fashion and lifestyle brands and has amassed over 123,000 followers on Instagram.

 

Roxanne Parker                    @roxanne_parker

Roxanne Parker began her journalism career 20 years ago and has been working as a fashion stylist for more than 15 years. Roxanne’s styling skills are highly sought after for magazine and print media editorials and designer brand look books as well as curating television broadcast wardrobes. Roxanne holds a regular TV segment on Ireland AM and has dressed celebrities in sustainable looks for the red carpet.  Roxanne  has launched a  Sustainable Fashion Podcast My Soul Style.

Roxanne champions sustainable and slow fashion and supports designers and brands creating pieces with a planet conscious mission while encouraging people to dress as their authentic selves and not be a slave to trends. A Roxanne style top tip would be to source a great tailor and alterations service which can transform existing items or elevate great second hand finds.

 

Michelle O’Sullivan, Champagne Bollinger International Representative

Perhaps the most qualified of all the style council members Michelle O’Sullivan, representing Bollinger International has observed the evolution of style and occasion dressing at Punchestown since Bollinger’s sponsorship began in 2016. Bollinger say life can be perfect and with years of experience in the industry Michelle knows exactly what encapsulates the iconic Bollinger brand, ethos and customer.

 

Punchestown’s Shona Dreaper explained the thinking behind the Style Council concept “ The style element of the festival is so important and the best dressed competition gets plenty of discussion and airtime throughout the week I can assure you! At Punchestown we embrace progress and fresh thinking. Our concept is to move away from the traditional format, encourage entrants of all genders, age and style to get involved. The Punchestown Festival is a celebration and like all great parties a well-dressed guest list is essential”.

 

The Bollinger Garden in The Style Quarter will be the epicentre of all things fashion at The Punchestown Festival. From Tuesday 25th to Friday 28th April, style scouts will be tasked with finding the most stylish attendees at the racecourse. Finalists will be selected each day and daily winners will be presented with Bollinger goodie bags complete with gorgeous AYU products. Tuesday, Wednesday and Thursday’s winners will be fast-tracked to the grand final on Ladies Day, Friday 28th. Stay tuned for more information on prize and format as the countdown to Punchestown 2023 continues.

The Punchestown Festival runs from Tuesday 25th to Saturday 29th April. Race & Dine Hospitality packages from €159pp. Tickets from just €35 with group concessions available. Bundled transfers, accommodation and event packages are available.

 

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Punchestown 2023:

The Punchestown Festival runs from Tuesday 25th to Saturday 29th April. Race & Dine Hospitality packages from €159pp. Tickets from just €35 with group concessions available. Bundled transfers, accommodation and event packages are available. Punchestown offers a unique blend of fashion, entertainment, shopping, food, music and all the fun of a festival. The famous atmosphere comes alive when racing champions go head-to-head and Ireland’s most stylish take each other on in the fashion stakes. The Bollinger Best Dressed Competition will take place over the first four days with the final of the competition on Friday, 28th April. For all your festival information visit www.punchestown.com, call 045 897704 or follow us on social media.

 

About Bollinger:

BOLLINGER, the iconic Champagne House respected and beloved the world over, is proud to be associated with an event that shares the same values and aspirations as Bollinger: great food, glamorous fashion, good company and thrilling sport. Bollinger Special Cuvée is a joy to be savoured on any special occasion, with the distinctly rich and elegant “Bollinger Style” lauded and admired the world over. http://www.champagne-bollinger.com/

 

 

Saturday 19  &  Sunday  20 November featuring graded, cross country & listed racing
Live Music, Free childrens Play Room, Dining Packages, Bus Service
Advance Ticket Deals and Dining Packages

A sporting and social favourite, the Punchestown Winter Festival returns on Saturday 19th and Sunday 20th November with an action packed programme of brilliant racing, live music, family fun and unique dining experiences in store as the Punchestown team commit to deliver a quality experience for all ages at the right price.

At the centre of the double header comes top class racing and the Punchestown Winter Festival welcomes the stars of the game as they launch their season campaigns. Household names like Rachael Blackmore, Willie Mullins and champion jockey Paul Townend will set out their stalls in the first grade one hurdle of the season. The prestigious Unibet Morgiana Hurdle takes centre stage on Sunday 20th November and is a wonderful opportunity to see champion hurdle contenders in the flesh. The supporting card more than holds its own with spectator favourites like the Risk Of Thunder Cross Country race and grade two Florida Pearl Chase on offer. Day one, Saturday 19th November, is full of potential thrillers as we kick off with two chases over the famous Punchestown fences before enjoying two graded hurdles and more.

Off the turf and in the enclosures visitors can enjoy entertainment for all ages and levels of horse racing knowledge or experience. There will be live music in the grandstand after racing each day with a wide selection of bars including the Open Gate, Loft and Archive bars all providing excellent viewing, seating and access for your comfort. Enjoy all that a race day has to offer with the peace of mind that there will be a bus transfer service into Naas after racing each day.

Punchestown is a family friendly venue and with free parking, free admission to all under 14 years, ample buggy friendly hardcore space and child friendly dining options. Junior racegoers and families will be pleased to hear that The Playroom is back in action. This complimentary indoor facility is located next to the horse walk where a selection of games, chill out movie corner, face painting and activities will keep the younger race goers entertained during weekend race days this winter.

For families who may have outgrown the face painting stage, the ever-popular Race & Dine package is a wonderful way to elevate quality time or celebrate a special occasion. Enjoy all that is so special about an afternoon at the races from an amazing vantage point overlooking the beautiful Punchestown setting. With the ‘race’ aspect delivered, the excellent Kildare based Lily and Wild team will prepare and serve a selection of delicious seasonal dishes as part of the three course ‘dine’ element. Reserved table, guest tipster, bar, betting and full access to enclosure services like parade ring and bookmakers ring are all part of the package.

Conor O’Neill Punchestown CEO shares the teams focus to provide value to racegoers: “Running a business and a household means that I am acutely aware of just how expensive life has become! When choosing how to spend your hard-earned money you want to get value and a quality day out for you and your family or pals. We get that. We all do the same. With this in mind we have discounts and free race cards for those who book in advance, children under 14 always race for free at Punchestown and can enjoy free games and entertainment. We have worked hard with our catering and beverage partners to deliver quality and variety at the best price point that we can. An afternoon at the races with up close access to world class stars of sport offers hours of entertainment and certainly represents good value by comparison to many other options. On behalf of the team I’d like to say that we look forward to seeing visitors of all ages enjoy Punchestown this winter as People make Punchestown”.

So the message from Punchestown is to dress up or wrap up but certainly round up the gang and come racing this winter at this special place on your doorstep in the heart of Kildare.

 

Punchestown Winter Festival Quick Guide:

When: Saturday 19th and Sunday 20th November 2022
Time: First race/last race 12.30 & 4pm Saturday. 11.45 & 3.50pm Sunday.
Tickets: €15pp in advance includes free racecard on arrival. €20 on the day. Seniors and students can purchase for €15 on the day. Children under 14 years FREE. Visit www.punchestown.com
Make Your Day: Live music and bus service into Naas after racing both days.
Pre-booked Dining: Race & Dine packages in restaurant or private suite from €52pp.
Casual Dining – Hay Café and The Feedroom for carvery lunches, light snacks, pastries and barista coffee.
The Playroom – Free indoor child friendly room with games, activities, movie corner, face painting etc. This is not a crèche facility and a parent or guardian must supervise children please.
More: For the best info follow us on Instagram, Twitter or Facebook. Get the best deals when you sign up to our newsletter. Visit www.punchetsown.com or call the team who are happy to help.

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