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Introducing The Fruit Shoot Family & Schools Activation

Punchestown Racecourse today welcomed Britvic Ireland as official soft drinks pouring partner in a three-year deal that will commence at the upcoming Punchestown Festival running from Tuesday 30th April to Saturday 4th May 2024.

The deal provides exclusivity across all catering partners and retail outlets throughout the Punchestown enclosures for the Britvic range that includes Pepsi, 7Up, Ballygowan and the premium mixer range London Essence Co.

Britvic is an international business that, like Punchestown, is rich in history and heritage. Britvic is a global organisation with 39 much-loved brands sold in over 100 countries.

In addition to the pouring rights element, Britvic have also come onboard to support the Family Day Schools and Activation programme under the Fruit Shoot brand. In keeping with tradition, over twenty local primary schools partake in a festival themed art competition with entries displayed at the Festival Family Day, Saturday 4th May. This year the students were tasked with creating a model racecourse using sustainable and recycled products. There will also be a Fruit Shoot zone in the family area at the Festival on Saturday, where families can engage with the brand and sample some product.

Caroline Hyde, Marketing Manager at Britvic said: “We are delighted to be partnering with a flagship venue like Punchestown Racecourse. The Punchestown Festival is not only one of Ireland’s premium sporting and social events but it’s also Ireland’s largest corporate hospitality occasion. Hyde continued: “The schools activation is a perfect fit for the Fruit Shoot brand. At Fruit Shoot we champion kids and everything they love and with our great tasting on the go drinks kids they’re free to get on with being themselves’’

The 2024 Punchestown Festival returns from Tuesday 30th April to Saturday 4th May 2024. The sporting and social highlight will attract crowds of up to 100,000 across the five days. The unique blend of top-class sport, vibrant enclosures, style, food and lie entertainment has earned the event a ‘must do status’.

For further information please visit: www. Punchestown.com

 

New equine centre to be named in memory of Jack de Bromhead at the ChildVision campus in Drumcondra

€1,000,000 funding already secured through donations

Original Honeysuckle silks to be auctioned at next week’s Punchestown Festival

 

Today ChildVision, the specialist therapy and education centre for children with visual impairment, announced that a much-needed new indoor equine therapeutic centre, named in memory of Jack de Bromhead, will be built this year as a result of generous donations from a group of family and friends of the de Bromhead family.

The new indoor facility at the ChildVision campus will give children who are blind, multi-disabled and neurodiverse access to the best global equine activities in a supportive and purpose designed environment and will allow the ChildVision equine team and volunteers to extend their services to reach more children over more hours making a life-changing difference, especially through the winter months and in bad weather conditions.

Spearheaded by de Bromhead family friend and well-known racehorse owner Chris Jones, and with the blessing of Jack’s parents Heather and Henry, the €1,000,000 donation target required to complete the equine therapeutic centre, was reached last December.

To continue to donate towards the running costs of ChildVision’s equine programme, Kenny Alexander, owner of equine superstar Honeysuckle, which was trained by Henry, has donated the racing colours that Rachael Blackmore wore in all of their major races including four Cheltenham Festival victories and nine Irish Grade 1 winners. The iconic silks, signed by Rachael, Henry and Kenny, will be auctioned at the Goffs sale at the Punchestown Festival on Thursday, May 2.

The de Bromhead family – Henry, Heather and their daughters Mia and Georgia, said of today’s announcement: “The equine centre will be a wonderful legacy for our beloved Jack, a hugely missed son and brother. Horses are a huge part of our lives, and we know the physical experience of riding a horse offers so many potential benefits, especially helping address a host of physical, social and emotional issues. More so, it will be a place of learning and hope, full of laughter and joy, traits that were such a part of Jack, all facilitated by the much-treasured horses and ponies that call the ChildVision stables home. We are looking forward to following the development and construction of the new equine therapeutic centre and being there to cut the ribbon when it is completed. We are forever grateful to those who came on board to support us – we know Jack would be really proud of what this life-changing generosity will enable.”

Speaking about how the idea came about, Chris Jones, said: “I was fortunate to have the opportunity to visit ChildVision last summer and to see first-hand the therapeutic impact that equine can have on children with complex needs. I knew that Henry and Heather already had a connection to ChildVision and knowing that many friends and family members wanted to find some way to mark Jack’s love of horses in a tangible way, the Jack de Bromhead Equine Centre concept came to fruition. The response to my call for donations was unbelievably kind and generous. It’s a testament to the high regard the de Bromheads are held in, that we are in a position to make the equine centre at ChildVision in Jack’s name, a reality.”

Barry Sheridan, ChildVision CEO, commented: “We have an ambitious plan for the ChildVision campus and front and centre was trying to secure funding for an equine therapeutic centre. We had already raised over €500,000 but without this extraordinary fundraising support we would not have been in a position to break ground in 2024 on this vital facility. We would like to thank the de Bromhead family, Chris Jones and the other wonderful benefactors for enabling our dream to come true. We will ensure that Jack’s legacy and that of his loving family, who so generously agreed to share his name with us, will live on for generations to come.”

Speaking about the Honeysuckle colours to be auctioned at the Punchestown Festival, Rachael Blackmore, said: “Honeysuckle gave me some of the best days of my career – her colours hold a lot of very special memories. Zoe, Henry’s travelling head girl, always kept this one special set aside just for Honeysuckle and I wore them in all of Honeysuckle’s big days at Fairyhouse, Leopardstown, Cheltenham and Punchestown. They are going to be auctioned at the Goffs sale on day three of the Punchestown Festival, Thursday May 2 and all money raised will be donated to the operating costs of the new Jack de Bromhead Equine Centre. The donation will make a lasting difference to those children and their families who will benefit so much from the amazing work that they do at ChildVision, where hopefully many more great memories will be made.”

Garvan Hanley of Hanley Taite Design Partnership based in Virginia, County Cavan has been commissioned by ChildVision to design the new centre on the campus. The new equine centre is a contemporary, tensile fabric curved roofed building with timber and brick clad walls providing an enclosed sand arena, stables for up to 10 horses and ponies, changing facilities, offices, a viewing area/learning space and all ancillary accommodation. The building extends to 1375 sq.m. and will provide services in all weathers and on dark evenings in an environment that will offer comfort and safety to its users.

Follow ChildVision:
Facebook: www.facebook.com/ChildVisionVI/
Instagram: @childvisionvi
Twitter: @ChildVisionVI
Website: www.childvision.com

For further information on the Jack de Bromhead equine centre at the ChildVision campus, please contact:
Joanne Byrne, Presence PR – joannebyrne@presence.ie or 087 2494 668

For information on the Honeysuckle colours auction, please contact:
Barbara White, Horse Racing Ireland – bwhite@hri.ie or 087 251 1482

NOTES TO EDITORS
ChildVision’s Equine Assisted Activities (EEA) Programme is an excellent national therapeutic horse-riding programme with proven success of supporting children with physical, emotional, social and cognitive difficulties. With the help of nine fabulous horses, the team complete on average 120 interventions per week, using the horse as an unparalleled therapeutic medium. The caseload comprises of children from ChildVision who experience sight loss and complex needs, individual autistic children, children with cerebral palsy, and those with complex medical needs. EAA works on a strengths-based approach. The aim and ethos of all sessions is to work with the child’s strengths to improve upon their weaknesses. Each session is individualised and created specific to the child’s unique needs. Reported benefits of EAA include improved concentration and learning, sensory regulation, communication and social skills, tone and gross body posture etc.

The programme also supports the whole family unit. The movement method, as part of the horse boy training, looks at ways of carrying over the impact from the equine yard into the classroom and home. The EAA group run parents’ evenings throughout the school year, facilitating learning and creating an opportunity for parents to form peer support groups within a dedicated space; pivotal for supporting emotional and mental health well-being.

 

 

Global Major Appliance Brand Haier Join Punchestown Festival Sponsor Line Up

 

Media Release Monday 22nd April 2024: Punchestown Racecourse are delighted to welcome global market leading appliance specialists Haier to the 2024 festival sponsor line up. The sporting and social highlight event takes place from Tuesday 30th April to Saturday 4th May.

The €15,000 Haier Flat Race will be the concluding contest on the opening day, Tuesday 30th April, of the 2024 Punchestown Festival. Thus providing a fitting finale to a flagship event in the Haier calendar as they commence their day with a conference followed by a special hospitality event at the racecourse.

Established in 1984, Haier has over thirty years of experience and is dedicated to design of high-quality reliable appliances for a discerning customer base. Euromonitor International has appointed Haier as the worlds number one global major appliance brand for the 15th consecutive year*. Operating across 200 markets, with 138 factories and ten research and development centres Haier employs upwards of 100,000 people.

Liz Addinall, Haier Trade Marketing Manager for Haier Smart Home in Ireland looked ahead to the Haier Punchestown activation saying, “Haier is delighted to be involved with the prestigious Punchestown Racing Festival as a sponsor this year. We are excited to be showcasing our brand and products to our Irish audience. Haier’s stylish products go across all categories from cooling to cooking and laundry. They offer the highest level of energy efficiency and a solution that tailors to our customers needs.

“We look forward to building on our relationships with retailers and furthering the visibility of the brand in Ireland with this sponsorship.”

Welcoming Haier to the Punchestown Festival line up Punchestown Sponsorship Manager Leona Hughes said, “The Haier principles of customer service, high quality and reliability align perfectly with the Punchestown model and so it is a pleasure to welcome the Haier team to the 2024 Festival. As Ireland’s largest sporting corporate hospitality event we take pride in treating our clients guests like our own. People Make Punchestown and we look forward to welcoming Haier as a new sponsor and client in a few weeks time”.

The 2024 Punchestown Festival takes place from Tuesday 30th April to Saturday 4th May. With over €3.4 million in prize money across forty contests including 12 grade one races, the Punchestown Festival is Ireland most prestigious jump racing festival. Over 100,000 people are expected to attend across the five days. For full event information and ticket options please visit www.punchestown.com

 

ENDS

For more information on Haier in Ireland visit Haier.ie

*************

(*Source: Euromonitor International Limited; Consumer Appliances 2024, % share of units, 2023 volume sales data)

 HAIER

Established in 1984, Haier Group is a world-leading provider of solutions to a better life. Focusing on user experience, Haier has been included on the list of BrandZ™ Top 100 Most Valuable Global Brands for two consecutive years as the world’s first and only IoT ecosystem brand. Haier has topped Global Major Appliances.

Brand Rankings by Euromonitor International for 15 consecutive years. Its subsidiary Haier Smart Home is among the list of Global 500 of Fortune. Haier Group is committed to working with its world-class ecosystem partners to continuously build premium brand, scenario brand and ecosystem brand, and to set up IoT ecosystems in clothing, food, accommodation, travel, health, elderly care, biomedicine and education, and to tailor personalised smart life for users around the globe.

www.haier.co.uk

 

Media Contacts:
Leanne Wellings                        Tel: 0203 8703976                     Email: leanne@agent42.co.uk

Sandra Coffey                           Tel: 0203 8703976                     Email: sandra@agent42.co.uk

 

 

“Have the conversation – say YES to Organ Donation”
Punchestown Charity Race – Saturday 4th May 2024

Kidney Transplant recipient Sara Jane Tracy to ride at the Punchestown Festival to highlight the success of Organ Donation and Transplantation
The 33rd running of the annual Punchestown Charity Race will take place on Saturday 4th May at the Punchestown Festival. To date this race has raised over €1.8 million for various kidney related projects for the Kildare based, registered Irish Charity, The Punchestown Kidney Research Fund.

This year will be a very special year as amongst the 25 jockeys taking part will be Sara Jane Tracy who is a kidney transplant recipient from Kill, Co. Kildare.
Sara Jane explains “In a life-altering moment in November 2021, my godfather Alex Tracy gifted me a second chance at life by donating his kidney. This selfless act, supported by his family and the exceptional medical teams at Beaumont and St. Vincent’s hospitals, marked the end of a challenging five-year wait on the transplant list and catapulted me from severe illness to robust health. Overwhelmed with gratitude, I am now committed to giving back to those who face similar challenges.”

Along with Sara Jane all the riders will have lots of local support as the race is the curtain closer to the week’s racing and is always a highlight for the 30,000 people in attendance on the big day.

In 2024 there were 74 applicants for the 25 places and all the 25 amateur jockeys have completed a fitness assessment at the jockey’s apprentice school R.A.C.E. in Co. Kildare. Also, they have all had to pass a medical in order to participate. On top of that before taking part all 25 jockeys have to raise a minimum of €1,500 for the Punchestown Kidney Research Fund, which is a Kildare based, registered Irish Charity.

For more information please contact James Nolan at 086/2349919.

Click Here to Register and for Full Info – Punchestown Festival Photo Competition

Bermingham Cameras and Punchestown Racecourse are running a Photo Competition for the Punchestown Festival this year which will be held each day during the Festival this year: 30th April – 4th May.

The Punchestown Festival is one of the most prestigious events on the horse racing calendar and whilst action on the track is the star of the show, it is the unique atmosphere in the enclosures that elevates the occasion to one of Ireland’s favourite days out.

Horses are not the main focus of this competition.

It is the magic combination, the essence, the soul of the event we need to capture. The characters who bring the character. A study of the people at Punchestown. From the biggest networking event in the land to the biggest party in the land. The joy of shouting home your winner to the pain of watching victory slip away in the shadow of the post. Dancing in the bars to serious study of form by the parade ring.

The competition is called:
“The Punchestown Festival- It’s More than Horses”

The overall winner of the Competition will win a Canon EOS R10 kit

The competition has €20 entry fee- this will be donated to Irish Injured Jockeys. This includes admission to the racecourse on the day you are participating in the competition.

Dates: 30th April – 4th May 2024
Venue: Punchestown Racecourse

 

Entrants will have access to the general and reserved enclosures only. This takes in the public areas, parade ring, pre-parade, horse walk, grandstand terraces, panoramic terrace, grandstand bars and cafes, shopping village, Sky Bar, Bollinger Bar and Gardens, viewing lawns etc.

 

Entrants do not have access to any restricted areas including but not limited to hospitality venues, parade ring, saddling enclosure, private suites, weigh room and changing areas, back of house event areas.

 

 

Please click on the link below for day by day entries:

Tuesday 30 April Grade 1 Entries

Wednesday 1 May Grade 1 Entries

Thursday 2 May Grade 1 Entries

Friday 3rd May Grade 1 Entries

Saturday 4 May Grade 1 Entries

Punchestown Announce Exciting Festival Changes as 2024 Campaign Launches

 

Punchestown Racecourse today released details of exciting plans and enhancements for the 2024 Punchestown Festival as the home of Irish jump racing prepare to launch ticket, hospitality and general sales for the flagship event running from Tuesday 30th April to Saturday 4th May.

The four-step plan has evolved from customer feedback, business analysis, market research and consultation. The scale of the five-day fixture, the commercial implications, economic impact and stakeholders are all considered when making such worthwhile and strategic alterations.

 

The Four Key Changes for Punchestown Festival 2024 include:

 

  1. Earlier Start Times

The first two days of the 2024 Punchestown Festival will revert to a 2.30pm start from the current time of 3.40pm. Market research shows that around 70% of paying clients would ‘definitely or most probably’ like to see some of the festival days start and finish earlier. This will assist with travel and post racing arrangements.

 

  1. Ticket Products and Pricing

Whether it’s a business or a household we fully appreciate that value for money is particularly important now more than ever. Following a full review of ticket pricing and products there will be a price reduction to €30 for the first three days and €40 for Friday and Saturday. As a premium sport and leisure event these prices compare very favourably.

There will be no early bird offers or promotions just one great value ticket offering for advance purchases.

The original Flexi ticket will be replaced by the new Choice Ticket that can be used Tuesday or Wednesday or Thursday.

Senior, student, group and family ticket concessions continue and all children under 14 years of age race for free all season. Full value details available on www.punchestown.com

 

  1. Refreshed Festival Layout

The festival layout will undergo a full refresh including the removal of the traditional reserved enclosure and the introduction of new racegoer amenities. The objective is to optimise the scope of the enclosures, utilise all available facilities which in turn will improve footfall flow and reduce potential pressure points.

 

  1. Enhance & Improve Raceday Experience

This point is neither new nor dynamic as the pursuit of excellent customer experience is an ongoing process. The enhancement of the race day visit will go hand-in-hand with the new layout. The Punchestown demographic is a diverse one with varied tastes and requirements for a memorable customer experience. Alongside our catering and service partners, we aim to deliver a selection of great quality food and beverage options with efficient, friendly service in comfortable surroundings.

 

Conor O’Neill Punchestown CEO explained the theory behind the proposed plan “Today’s announcement is a very positive one. We greatly appreciate feedback, good and bad as without it we cannot improve the product which we offer. If we’re not improving we’re going backwards, it’s as simple as that and in the current climate that is not something any business can afford to do.

O’Neill continued: “We say it time and time again that people make Punchestown, so it is those very people who have shaped and informed this plan and it is this plan that will help us deliver the best possible Punchestown experience we can to our customers who are the backbone of our business. If it doesn’t work for the customer it ultimately won’t work for Punchestown, so I hope we’ve got the balance right as we look ahead to the 2024 Punchestown Festival.”

 

The 2024 Punchestown Festival will take place from Tuesday 30th April to Saturday 4th May. Tickets are now on sale. For full information please visit www.punchestown.com

 

*ENDS*

 

Editors Notes

 

Punchestown Festival 2024 Advance Ticket Prices

Tuesday/Wednesday/ Thursday    €30

Friday and Saturday   €40

Student and Senior receive a €10 discount on the day with proof of ID

*New product* The Choice Ticket – can be used on either Tuesday or Wednesday or Thursday  –            €35

Saturday Family Ticket for two adults and children  €50

Under 14 years of age race for free all year at Punchestown.

Group of 10 people plus receive discounts.

There will be no Flexi ticket available for the 2024 Festival.

*Advance Tickets are those booked and paid for by 10pm the night before the race day.

Start Times

The later start time of first race at 3.45pm was introduced in 2009 during the economic crisis to accommodate racegoers looking to facilitate at least a half day at work. In recent years there has been an increasing demand from customers from both UK visitors, those who may travel significant journeys and festival goers who wished to make post racing plans to consider earlier start times. Local restaurants and pubs should welcome this news which will increase après racing trade.

Want to Win €2,000 for your sports club?  

Presenting Fit Club @ Punchestown on Sunday 11th June 2023

 

Punchestown Racecourse, in association with Primal Performance & Fitness, today announced a community event to help local sports clubs to fundraise, win a €2,000 cash prize bonus and enjoy an afternoon of family fun at the races.

How Does it work?

The competition is open to all sports clubs from GAA, athletics, tennis, cross fit, rugby – basically any fitness based club.

Twelve lucky clubs will be selected. Each club will nominate a team of four members with two females and two males. One member must be under 18 years of age.

There will be three team challenges based on strength, agility, fitness and most importantly teamwork!

 

Show Me The Money?

The winning team will receive a €2000 cash prize.

Each team will have the opportunity to fund raise by purchasing heavily discounted tickets which they then sell to supporters and club members to come along and enjoy the day. Minimum of 30 tickets per club.

 

When and Where?

Taking place before racing on day two of the Summer In Town meeting Sunday  11th June from 12.30. There will be two events pre-racing and a final decider after the first race followed by presentations and a relaxing afternoon of family fun.

The Punchestown Summer In Town mini-festival takes place on Saturday 10 & Sunday 11 June 2023.  Summer in Town Saturday is a great social occasion with great racing, live music, tasty food and live match coverage.

 

How to Enter:

Energumene will have five rivals in the William Hill Champion Chase as he bids for a second consecutive Cheltenham-Punchestown double following declarations for Tuesday’s opening leg of the five-day Punchestown Festival, which boasts prize money of €3.3m throughout the week. Tony Bloom’s brilliant two-mile chaser would be winning at the festival for the third year in a row were he to prevail but his trainer, Willie Mullins has certainly not spared him in terms of opposition.

The soon-to-be 17-time champion trainer also saddles open Grade 1 winners Blue Lord, Gentleman De Mee and Chacun Pour Soi, the latter announcing himself as a force at the festival in 2019 when galloping to victory in the Barberstown Castle Novice Chase, which was won two years later by Blue Lord. That season, Chacun Pour Soi added the William Hill Champion Chase to his record and he finished runner-up last term to Energumene. Gentleman De Mee missed out on Cheltenham and will be the freshest of the quartet as a result and while Mullins admitted in his Punchestown preview this week that it would be hard to see Energumene beaten on his favourite soft ground, Gentleman De Mee’s seven-length defeat of Blue Lord in the Dublin Chase at Leopardstown in February illustrated his ability on a sounder surface. He is the likely pace angle in the race.

Henry de Bromhead’d Magic Daze is also likely to be prominent and travelling exertions excepted, should be relatively fresh too having been left at the start in the Mares’ Chase at Cheltenham. She had been an impressive winner of a listed mares’ chase at Naas before that. The declaration of Rebel Gold is an interesting one and trainer Pat Foley admits that he is chasing some prize money with a progressive horses who he expects to see the best of next season. Foley has enjoyed a tremendous campaign, scoring at a strike rate of 19 per cent and Rebel Gold has been his flagbearer, winning the Dan & Joan Moore at Fairyhouse before securing the Grade 3 Newlands Chase at Naas with Denis O’Regan in the plate on each occasion.
The Aughabeg trainer learned his craft by the side of his late father, Tom and enjoyed some wonderful occasions at Punchestown, a track where the People’s Champion, Danoli scored three times. He cuts a realistic approach to his current star’s prospects.

“The original plan was to go to Fairyhouse for the Grade 2 but we just got a bit of a setback,” said Foley today. “After he won in Naas, Denis said it’d be no harm to give him an entry in some of the good races as they can cut up a little bit. So maybe it’s all for luck. “He had a slight muscle strain so we didn’t want to take the chance on it in Fairyhouse but we’re quite happy with the horse now and we’ll let him take his chance. The most realistic goal is probably to finish fourth but even if he finishes sixth of the six, you’re picking up prize money and on ratings, we are the lowest rated horse in it. If he’d had a proper clear run, I’d be going there hoping to beat one or two of them but we’re not going to be in any way disappointed wherever he finishes.
“We’re really looking forward to next season with him. He definitely improved this season. He’s a big, backward horse. It was my own mistake last year, trying to step him up in trip and make him a stayer, where he’s really an out-and-out two-miler. We’ll be keeping him at that trip and in graded races.

“I remember Danoli going to Punchestown and it’s been a lucky track even for myself since I started. The horses have been doing well there. It’s lovely to be going there, even if it may be a step too far for him this time, but it won’t do any harm to let people see you have a horse good enough to compete in some of these races. If he puts in a decent run we’ll all be very, very happy.”
The KPMG Champion Novice Hurdle is the first of the festival’s 12 Grade 1s and five horses have been declared, with Supreme Novices’ Hurdle second and third, Facile Vega and Diverge, as well as Dublin Racing Festival Grade 1 winner Il Etait Temps representing Willie Mullins, while local trainer Oliver McKiernan saddles No Looking Back. Gordon Elliott’s Found A Fifty completes the field, with the fit-again Jordan Gainford getting the leg up. “Things just didn’t work out for Found A Fifty at Aintree,” said Elliott earlier this week. “He’s a very talented animal and we didn’t see the best of him there and he’s one to be very excited about for the coming seasons.”

There are six contestants for the Grade 1 Dooley Insurance Champion Novice Chase, which sees Willie Mullins stepping Appreciate It up to three miles for the first time since winning a point-to-point when in Pat Doyle’s care five years ago. Derek O’Connor rode Appreciate It that day and he was also in the saddle when the then Ellmarie Holden-trained Sir Gerhard scored through the flags but Mullins decided to give him a try at three miles for the first time under Rules as well, to see if he can rediscover his hurdle form over the larger obstacles. James Du Berlais and Classic Getaway complete the Mullins squad. Emmet Mullins has an intriguing runner in Feronily, who has been campaigned aggressively all season, despite only winning his point-to-point – again under Derek O’Connor – last November. Since then, the Paul Byrne-owned six-year-old has been third in a Grade 2 bumper, made his hurdling debut when fourth in a Grade 2 hurdle and then finished runner-up on his chasing debut at Grade 3 level a fortnight ago. Journey With Me also has a chance for the in-form Henry de Bromhead yard, coming into the race off a good Grade 3 victory in Naas having previously been just touched off by subsequent Cheltenham victor Impervious at Punchestown.

O’Brien aiming for slice of the action with bargain buy in €75,000 Connolly’s RED MILLS Irish EBF Auction Hurdle Series Final

After claiming significant prize money through the qualifiers, Terence O’Brien is aiming to add a “cherry on top” by targeting a tilt at the €75,000 Connolly’s RED MILLS Irish EBF Auction Hurdle Series Final, which takes place on Wednesday, April 26th, the second day of the prestigious Punchestown Festival.

The Carrigtwohill trainer has been a regular participant since the series’ inauguration and his Ik’s Man is among 19 potential contenders for the final on Ladbrokes Punchestown Gold Cup day. A €9,000 purchase at Tattersalls Ireland’s June Derby Sale in 2019, the Walk In The Park seven-year-old has been a good money-spinner for connections by being second in a couple of the qualifiers and making that initial outlay of €9,000 back from his three outings in qualifiers to date.

“The series is a great opportunity for horses that were bought at the sales under the €30,000 or €45,000 mark,” declares O’Brien. “It gives us a chance to be competitive in maiden hurdles all year. The final is another cherry on top if you can qualify for it, to give owners an opportunity to land at the festival on a big day. “We’ve won a few of the races before and were placed a good few times. The prize money is very good and it’s a brilliant series for the small trainer to be honest with you. “Ik’s Man has had three runs in the series and been placed in a couple. We’ll head to Punchestown. We’ve a good few owners involved in him and I’m sure they’ll all be delighted for a day out. If he just improves another little bit, he’ll hopefully be in the shake-up again.”
Now in its fifth year, the series was designed to create opportunities for horses bought for €45,000/€30,000 or less at store sales in Ireland and the UK, thereby giving owners and trainers an opportunity to claim some of the €395,000 in prize money on offer throughout the series.

To enter the €75,000 final at the Punchestown Festival, EBF eligible horses must have run in one of the 16 qualifiers and have not won a graded or listed race.
Paul Nolan’s Sandor Clegane is the highest-rated acceptor, having achieved a mark of 141 following a number of consistent runs, following up his Connolly’s RED MILLS Irish EBF Auction Maiden Hurdle victory at Punchestown in November with two placed efforts at Grade 1 level, most recently when just a length and a quarter shy of Albert Bartlett victor Stay Away Fay at Cheltenham.
Peter Fahey, who certainly has the Midas touch having won the last two renewals with Surprise Package and Ambitious Fellow, is represented by Rocco Bay, triumphant in the Connolly’s RED MILLS Irish EBF Auction Maiden Hurdle at Limerick last May. He was last seen in behind Hands Of Gold in a Naas qualifier and the promising Arthur Moore-trained five-year-old is another possible runner.

Dual winner Senior Chief is an interesting entry for Henry de Bromhead, while the Noel Meade-trained Nucky Johnson is a course victor who would be competitive if lining up. It is a field that speaks to the enduring quality of a series that has consistently produced top-grade alumni.
Three Card Brag certainly fits into that category. The son of Jet Away actually had Sandor Clegane and Nucky Johnson in second and third when scoring in a red-hot Connolly’s RED MILLS Irish EBF Auction Maiden Hurdle at Galway last October.

He has been highly tried by Gordon Elliott since then, finishing placed in two graded events before getting back on the mark in Fairyhouse. His most recent run was in the Albert Bartlett Hurdle, where he finished fifth, four and a half lengths behind Sandor Clegane. Elliott understands the value the series, with recent Irish Grand National runner-up Gevrey among its graduates.
“The Connolly’s RED MILLS Irish EBF Auction Hurdle Series is a definite option for Three Card Brag,” said Elliott. “The only thing is maybe on better ground he might prefer to go a bit further than two and a half miles but it’s a great pot and a great initiative and I love to support it wherever I can. “It would be nice to win the final at some point. I haven’t done so yet but we’ve had some nice horses come through the series like Gevrey, who was third in the final a few years ago and he was second in the Irish National a couple of weeks ago so it’s a great series.”

Nessa Joyce, Irish EBF Manager, said: “The Connolly’s RED MILLS Irish EBF Auction Series has gone from strength to strength in a short period of time, thanks to the support of the many trainers and owners who make it a key target each year. This season 70 different trainers campaigned 119 EBF eligible store-bought horses in 16 qualifying races, with an average auction price of just over €14,000, so there is great anticipation to see who will win the €75,000 final next week. The Irish EBF board would like to thank all the connections for supporting the series and special thanks goes to our sponsorship partners Connolly’s RED MILLS for their continuing generous support.”

Gareth Connolly, CEO Connolly’s RED MILLS, added: “We are proud to sponsor the RED MILLS Irish EBF Auction Series for the fifth season and are looking forward to the €75,000 Final at Punchestown next week. This series has provided a platform for horses in the that middle segment of the market to compete for good prize money, with each of the qualifying races worth €20,000, thus supporting the owners and trainer who take part in the series. “The series has contributed greatly to the stimulation of the middle market, and the stats show how it has promoted healthy competition, fostering growth within the industry. As a company dedicated to the wellbeing and nutrition of horses, we recognise the importance of investing in events like this and to promote the industry that supports our business all year round. We want to thank the team at the Irish EBF and Punchestown for being such great partners and thank also all the trainers and owners who have run horses in the series since it was launched in 2019.”

For Further Information:

Jane Davis, Head of Equine Marketing, Connolly’s RED MILLS
Goresbridge, Kilkenny, Co. Kilkenny
M: +353 86 3490681, E: jane.davis@redmills.ie  Twitter: @REDMILLShorse