SBK Announced as Sponsor and Official Betting Partners on Punchestown Festival Saturday
SBK, the sportsbook app powered by Smarkets, has been announced at the new official betting partner on the final day of the 2024 Punchestown Festival.
The €100,000 SBK Gold Trophy H’cap Hurdle on Saturday 4th May is one of the hottest betting contests across the five-day jump racing grand finale. The 2023 running of the SBK Gold Trophy provided The Galaxy Horse Racing Syndicate with a dream follow up to a recent Cheltenham Festival win when the John McConnell trained Seddon landed the spoils under jockey Ben Harvey.
SBK first stepped on to the Punchestown stage during the 2023 /2024 jump season. Since then, SBK have enhanced their involvement and are now official betting partner and race sponsor on the concluding day of the Irish jump racing season.
Adam Baylis, Director Of Marketing at SBK , said: “It’s super to be further enhancing our involvement at the home of Irish jump racing. The quality of national hunt racing in Ireland has never been stronger. The champions and heroes of the season will gather for what is a fitting grand finale and homecoming. We are very pleased to be part of that occasion and look forward to working alongside the Punchestown team”.
In addition to prominent branding the new deal will see the betting app host an interactive fan zone and giveaway on the day of their sponsorship. Looking ahead to their involvement Punchestown’s Sponsorship Manager Leona Hughes said “What is now the newly named SBK Gold Trophy on Festival Saturday is an extremely important race on our festival programme. Always full and hotly contested with a good track record for UK runners this race is a competitive number and one for the punters. It’s super to welcome the SBK team to Punchestown. They were here on the quieter days over the winter to we look forward to sharing a busy, vibrant festival experience with them in May”.
The 2024 Punchestown Festival returns from Tuesday 30th April to Saturday 4th May. The Sporting and social highlight will attract crowds of up to 100,000 across the five days. The unique blend of top-class sport, vibrant enclosures, style, food and lie entertainment has earned the event a ‘must do status’.
For further information please visit: www. Punchestown.com
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Channor Real Estate Group Announced as Major New Sponsor Ahead of 2024 Punchestown Festival
Media Release 16th April 2024: As the countdown to the 2024 Punchestown Festival gets underway the home of Irish jump racing today welcomed Channor Real Estate Group as the latest high-profile grade one sponsor in a major three-year deal.
The €125,000 Channor Real Estate Group Grade 1 Novice Hurdle takes place on day two of the prestigious Punchestown Festival, Wednesday. Formerly run as the Irish Mirror Hurdle, the role of honour for this contest could not be more prolific with dual Gold Cup champion Galopin Des Champs and stand out Cheltenham performer Gaelic Warrior featuring as victors in the last three years.
The Punchestown sponsorship will be the Channor Real Estate Group’s debut commercial partnership on the Irish racing scene. The second-generation family-owned property investment and development company was established in 1990 and prides itself on ‘creating great places to live and work’. Having been involved in property development in the UK and New Zealand, Channor Real Estate Group would be best known as the developers of Blanchardstown Corporate Park where they have built over 1.5 million square feet of office and industrial property.
Darren Harrison, Channor Real Estate Group CEO, gave an insight on their decision to sponsor at the Punchestown Festival: “The synergy between horse racing and our business community is unmistakable. Having attended last year’s festival, I witnessed first-hand the strong presence of our clientele, and it became clear Punchestown is something we’d like to get involved with. It makes sense to be where they are and Punchestown is the industry leader when it comes to Irish racing events”.
Punchestown Racecourse CEO Conor O’Neill welcomed the Harrison family and Channor team by saying: “The Channor Real Estate Group is exactly the kind of company we enjoy working alongside – family owned and quality focused with a keen eye on longevity. The Channor team have identified that involvement here at Punchestown makes good commercial sense for them. On behalf of Punchestown we welcome Darren and the team and look forward to optimising this partnership for them over the next three years”
The 2024 Punchestown Festival takes place from Tuesday 30th April to Saturday 4th May. The Channor Real Estate Group Grade 1 Novice Hurdle is one of twelve grade one races featured across the five-day jump racing grand finale. Full ticket, hospitality and event information available at www.punchestown.com
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The QuinnBet Grand National Trial Increases to €100,000 with Listed Status
Thursday 1st February 2024: Punchestown Racecourse and QuinnBet are pleased to announce that the QuinnBet Grand National Trial will carry a new six figure increased prize fund of €100,000 as the race is promoted to listed status.
The three and a half mile stamina test will be the feature at the home of Irish jump racing on Sunday 18th February. The listed €100,000 QuinnBet Grand National Trial is one of the centre pieces of QuinnBet’s national hunt sponsorship strategy in Ireland and the 2024 running is the second in a three-year deal.
The newly listed contest is, as the name suggests, an ideal fact-finding mission ahead of both the Irish and Grand Nationals. Recent years have proven happy hunting ground for the Gigginstown House Stud and Gordon Elliott team. In 2023 Coco Beach led home a maroon one, two, three with 2022 winner Death Duty in the runner spot followed by stablemate Defi Bleu. The QuinnBet Grand National Trial is firmly established as one of the highlight handicap chases on the Irish calendar with former winners such as the Peter Fahey trained, The Big Dog, progressing on to win both the Munster National and Troytown Chase. Since launching in August of 2017, QuinnBet have grown rapidly in the Irish and UK iGaming sector, providing hugely competitive odds across horse racing and other major sports.
Looking forward to the upcoming QuinnBet Grand National Trial, Niall McPartland, QuinnBet Head of Sponsorship & Commercial said: “QuinnBet is delighted to renew the sponsorship of the Grand National Trial Handicap Chase at Punchestown in 2024 and beyond! This is our second consecutive year to sponsor this race and we are very proud to continue our association with the home of Irish jumps and our sponsorship of Irish racing. The Grand National Trial is considered a key stepping-stone for Irish and UK Grand National contenders. The impressive prize pot of €100,000 will attract a strong field for the 2024 QuinnBet Grand National and we’d like to take this opportunity to thank HRI for their support of the race and Punchestown sponsorship manager Leona Hughes and the team for their assistance in ensuring the success of showcasing our brand at this iconic venue”.
Leona Hughes, Punchestown Sponsorship Manager “It has been a pleasure to work alongside the QuinnBet team across this three-year deal. We are always aiming to improve and progress so the increased prize fund and promotion to listed category is great news and will go a long way to further enhance what is a feature handicap race on the Irish calendar. We had a lovely crowd here for the 2023 renewal so hope to welcome the same again for an afternoon of quality racing with plenty of chase races on offer”.
The QuinnBet Grand National Trial takes place on Sunday 18th February 2024 and is the feature on a high quality seven race card. In addition to the feature, there will be listed and novice chase action along with the highly-anticipated return of the Up The Yard Stable Staff Challenge. The enclosures, restaurants and bars will be buzzing with Race & Dine clients, music, children’s entertainment and more.
Advance ticket prices from just €15. First race 1.35pm (subject to minor change). Visit www.punchestown.com for further information, hospitality and ticket options. For more information
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About QuinnBet
Founded in 2017, QuinnBet is a rapidly growing brand in the iGaming sector, providing a hugely popular, licensed online sports betting and casino platform in the UK and Ireland. Visit their website for more info www.quinnbet.com
For Further information please contact:
Manuela Bologheanu, QuinnBet head of Brand and PR, Manuela.bologheanu@quinnbet.com
Punchestown Announce Exciting Festival Changes as 2024 Campaign Launches
Punchestown Racecourse today released details of exciting plans and enhancements for the 2024 Punchestown Festival as the home of Irish jump racing prepare to launch ticket, hospitality and general sales for the flagship event running from Tuesday 30th April to Saturday 4th May.
The four-step plan has evolved from customer feedback, business analysis, market research and consultation. The scale of the five-day fixture, the commercial implications, economic impact and stakeholders are all considered when making such worthwhile and strategic alterations.
The Four Key Changes for Punchestown Festival 2024 include:
- Earlier Start Times
The first two days of the 2024 Punchestown Festival will revert to a 2.30pm start from the current time of 3.40pm. Market research shows that around 70% of paying clients would ‘definitely or most probably’ like to see some of the festival days start and finish earlier. This will assist with travel and post racing arrangements.
- Ticket Products and Pricing
Whether it’s a business or a household we fully appreciate that value for money is particularly important now more than ever. Following a full review of ticket pricing and products there will be a price reduction to €30 for the first three days and €40 for Friday and Saturday. As a premium sport and leisure event these prices compare very favourably.
There will be no early bird offers or promotions just one great value ticket offering for advance purchases.
The original Flexi ticket will be replaced by the new Choice Ticket that can be used Tuesday or Wednesday or Thursday.
Senior, student, group and family ticket concessions continue and all children under 14 years of age race for free all season. Full value details available on www.punchestown.com
- Refreshed Festival Layout
The festival layout will undergo a full refresh including the removal of the traditional reserved enclosure and the introduction of new racegoer amenities. The objective is to optimise the scope of the enclosures, utilise all available facilities which in turn will improve footfall flow and reduce potential pressure points.
- Enhance & Improve Raceday Experience
This point is neither new nor dynamic as the pursuit of excellent customer experience is an ongoing process. The enhancement of the race day visit will go hand-in-hand with the new layout. The Punchestown demographic is a diverse one with varied tastes and requirements for a memorable customer experience. Alongside our catering and service partners, we aim to deliver a selection of great quality food and beverage options with efficient, friendly service in comfortable surroundings.
Conor O’Neill Punchestown CEO explained the theory behind the proposed plan “Today’s announcement is a very positive one. We greatly appreciate feedback, good and bad as without it we cannot improve the product which we offer. If we’re not improving we’re going backwards, it’s as simple as that and in the current climate that is not something any business can afford to do.
O’Neill continued: “We say it time and time again that people make Punchestown, so it is those very people who have shaped and informed this plan and it is this plan that will help us deliver the best possible Punchestown experience we can to our customers who are the backbone of our business. If it doesn’t work for the customer it ultimately won’t work for Punchestown, so I hope we’ve got the balance right as we look ahead to the 2024 Punchestown Festival.”
The 2024 Punchestown Festival will take place from Tuesday 30th April to Saturday 4th May. Tickets are now on sale. For full information please visit www.punchestown.com
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Editors Notes
Punchestown Festival 2024 Advance Ticket Prices
Tuesday/Wednesday/ Thursday €30
Friday and Saturday €40
Student and Senior receive a €10 discount on the day with proof of ID
*New product* The Choice Ticket – can be used on either Tuesday or Wednesday or Thursday – €35
Saturday Family Ticket for two adults and children €50
Under 14 years of age race for free all year at Punchestown.
Group of 10 people plus receive discounts.
There will be no Flexi ticket available for the 2024 Festival.
*Advance Tickets are those booked and paid for by 10pm the night before the race day.
Start Times
The later start time of first race at 3.45pm was introduced in 2009 during the economic crisis to accommodate racegoers looking to facilitate at least a half day at work. In recent years there has been an increasing demand from customers from both UK visitors, those who may travel significant journeys and festival goers who wished to make post racing plans to consider earlier start times. Local restaurants and pubs should welcome this news which will increase après racing trade.
IT’S SUMMER IN TOWN TIME
When – Saturday 10 and Sunday 11 June 2023
What – A fun and relaxed weekend of racing with live music, BBQ, childrens entertainment, sports coverage and shuttle bus into Naas after racing.
First race – 2.30 Saturday and 2.15 Sunday (if there is an additional race racing may commence half an hour earlier. This will be confirmed at 48 hours before the race day)
Tickets – Buy in advance to save €5 per person and get a free racecard on the day – €15. On the day tickets – €20. Family deal on the day is €25 for two adults and ‘smallies’.
Food Options – BBQ Box and The Feedroom Cafe will be open both days with a selection of hot and cold dishes, barista coffee, delicious bakes and snacks.
Beverages – The Loft Bar, Madigans Bar and Pop Up Bars will be serving throughout the day. ID may be requested.
Elevate Your Weekend – The famous Race & Dine package with delicious four course lunch overlooking the track is the ultimate treat for just €89pp. The Punchestown Private Collection offers a variety of exclusive suites with various dining options for your special occasion.
Punchestown racecourse invites you to join the end of season celebration with a two day mini-festival taking place on Saturday 10th and Sunday 11th June.
The Summer in Town meeting will have a relaxed, laid back festival vibe with special entertainment planned for each day. On Saturday 10th June there will be live music, buzzing bar scene, full sports coverage on big screens and of course great racing. All activities will be centered around the parade ring, horse walk and champions garden with delicious BBQ meal deals prepared and served by Lily and Wild. Younger racegoers will love the free fun zone in The Playroom with games, activities and face painting. The famous Punchestown Race & Dine packages are proving as popular as ever with The Watchhouse restaurant nearing full capacity and suites busy with special occasion celebrations. For customer’s convenience a Naas shuttle bus service will be in operation after racing for just €5 per person.
Day two of the Summer In Town meeting will see the focus shift to families and community. In addition to an afternoon of great racing action there will be children’s entertainment, games, face painting, bunting and picnic benches, The Ptown Ice Cream Van, The Playroom and up-close access to horses and jockeys. Early in the day Fit Club @ Punchestown takes place with €2,000 cash on offer in the inter club fitness fundraising challenge.
Punchestown supporters and festival goers will be interested to visit the exhibition of photos that have been chosen as finalists of the Punchestown – More than Horses photography competition. This initiative was run in association with Bermingham Cameras during the 2023 Punchestown Festival. Photography students, enthusiasts and club members were invited ‘to attempt to capture Punchestown in a photo where the subject is not necessarily the horse but more about the people, place and occasion”. Over fifty photographers took part throughout the event and the overall winner will be selected on Sunday 11th June.
Looking ahead to the Summer In Town mini-festival Punchestown CEO Conor O’Neill said “There is a real end of school term feel about the Summer in Town mini-festival. Punchestown mirrors the school year. We kick off in September, have a few big tests through the winter and then the business end of the season is the festival followed by a relaxing and enjoyable end of season party before the summer holidays. A lovely summers weekend at Punchestown would be a wonderful way to thank everyone for their support during the season and we really do look forward to seeing friends old and new on June 10th and 11th”.
Following the Summer In Town fixture, the home of Irish jump racing then takes the traditional break until mid-September when racing returns with a flat meeting before getting back to business in mid October for the jump season proper.
An additional fixture has been announced for Punchestown on Tuesday, May 23
Horse Racing Ireland (HRI) has announced there will be an additional meeting at Punchestown on Tuesday afternoon, May 23. This meeting is one of the three floating fixtures that were kept in reserve when the 2023 fixture list was published in order to meet the demands of the horse population at specific times of the year.
This meeting will close for entries by 12 noon on Thursday May 18 with declarations to run to be made by 10am on Sunday May 21.
The race programme details for this meeting will be published in due course and the time of the first race will be at 1.45pm.
Advance bookings save €5. €15 admission on the day.
Punchestown Returns with The Homecoming Festival
**Download Festival Fact Sheet**
Media Release : They’re coming home! The winners, the heroes and the champions return to the home of Irish jump racing for the grand finale of the season as the 2023 Punchestown Festival returns from Tuesday 25th to Saturday 29th April.
Organisers anticipate an attendance of 110,000 people across the five-day event that attracts visitors from throughout Ireland, the UK and further afield. The main attraction is the prestigious top-class racing that showcases the very best of Irish racing talent including Rachael Blackmore, Willie Mullins , Henry de Bromhead and Paul Townend. Visiting trainers from the UK are an integral feature of the festival with regulars such as Nicky Henderson, Paul Nicholls and new comer Olly Murphy sending horses across. A fully subscribed sponsorship portfolio of 50 event partners delivers an impressive prize fund of over €3.3 million on offer across forty races including twelve grade one contests. The entries for the flagship races are now closed and feature equine superstars including major festival players Galopin Des Champs, Energumene, Bravemansgame and Envoi Allen.
People make Punchestown and key to all great celebrations is the combination of guest list, live entertainment, delicious food, amazing style and this is where the Punchestown Festival delivers in spades. Over 17,000 hospitality clients from 795 companies, 158 of which are UK based, will enjoy delicious seasonal menus prepared and served by 60 chefs, 420 catering staff and 280 bar staff. Catering for this number means large scale and three tonnes of fresh vegetables, over 60 kilos of artisan cheeses and 15,000 portions of petit four desserts and canapes will be enjoyed over the five days. Throughout the pavilions, bars and enclosures the atmosphere builds with live music, street theatre and DJ sets running alongside shopping village and full entertainment programme.
The Bollinger Best Dressed competition is one of Ireland’s most prestigious style contests in the country with finalists chosen across the first four days progressing to the final on ladies day, Friday 28th April. Open to all, the fresh take on race day style encourages racegoers of all ages to be creative, sustainable and brave in a bid to win the ‘money can’t buy’ prize to Paris and The Bollinger Chateuax in Champagne region. An all-star cast featuring some of Ireland’s most popular style names make up The Style Council who will select the winners.
As one of Ireland’s largest events the Punchestown Festival is big business bringing a massive boost to the local economy with over €25 million generated through tourism, leisure and associated spends. However, the event also plays a significant community roll working alongside local GAA clubs and charities to generate funds through volunteer schemes and fundraising initiatives. The Punchestown Kidney Research Charity race, now in its 32 year, has raised close to €2 million and is joined this year by charities Barretstown, Samaritans, Cara Girls Project and Cystic Fibrosis Ireland.
Punchestown CEO Conor O’Neill looked ahead to the event: “The Punchestown Festival is a combination of so many moving parts. A showcase of Irish sporting excellence, one of the largest corporate events in the country, a huge social occasion, an essential fundraiser and a gathering of 100,000 people of all ages, urban and rural who will share in a memorable experience. People make Punchestown and we look forward to welcoming friends old and new to the home of Irish racing for the last week of April”.
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For further information please contact:
Shona Dreaper, Punchestown Racecourse
Contact: 045 897704 or sdreaper@punchestown.com
No-repro Fee images – https://we.tl/t-RJBYK6NqvW
Social Media Assets – https://we.tl/t-62fmsDzTh0
Event Notes:
The 2022 Punchestown Festival takes place from Tuesday 25th to Saturday 29th April.
Tickets from €35pp are available at www.punchestown.com Pre-booking is advised.
Discount group deals are available online.
Concession senior and student tickets are only available to purchase on the day.
Contactless payment available throughout the venue. Cash accepted but visitors are advised to collect cash in advance of their arrival to avoid queues.
Last Thursday riders from the 32nd PKRF Charity Race, that will take place on Saturday 29th April, were invited to Tallaght Hospital where they were met by Dr. Catherine Wall, Renal Physician.
The group visited the Heamo Dialysis Unit and had the opportunity to chat with some of the patients there. They got to see and hear about life on dialysis and the restrictions and limitations that go with that. This first hand experience was an amazing insight to how their fundraising efforts are making a huge difference.
James Nolan, Chairman, Punchestown Kidney Research Fund spoke about his own experience on dialysis, receiving the Gift of Life from his sister Catherine and on to riding in the PKRF Charity race at Punchestown. Here is a brief summary of what PKRF Charity Race organiser James Nolan and his team have managed to achieve in the past 18 months:
- Continued research into Polycystic Kidney Disease in partnership with the Irish Nephrology Society under the guidance of The Irish Research Council.
2. Support Art Therapy programs for Dialysis Patients in Tallaght & Waterford Dialysis Units.
3. Support Sports Program for Dialysis & Transplant Patients.
4. Organised trips to Lourdes for Dialysis patients.
In 2022, the PKRF partnered with the Irish Kidney Association to set up a Pilot Peer Support Programme to help kidney patients and their families. This support network is for patients and their families who are starting out on the road to dialysis or looking at the possibility of a life-saving kidney transplant. This support network enables people to reach out and connect with a trained volunteer to discuss their concerns about dialysis and transplantation.
Last year also saw the PKRF commence the James Tracy/PKRF Beam exercise & well-being programme for all kidney patients in Ireland. Typically physical activity levels for kidney patients can be low with high levels of sedentary behaviour. The James Tracy/PKRF program enables kidney patients to access online, live and on-demand exercise classes. These classes can help improve the physical and emotional well-being of kidney patients as well as providing access to educational health videos and renal dietary advice which is so important for kidney patients.
The James Tracy/PKRF programme is suitable for patients at all stages of kidney disease including pre-dialysis, dialysis as well as transplant and is free for all kidney patients to use. We know this program will have an immediate positive effect of the lives of all kidney patients.
Ultimately the message from James Nolan, Chairman of The Punchestown Kidney Research Fund is to please have the conversation about Organ Donation with your family and loved ones.
See you at Punchestown. For further information please visit www.pkrf.ie
Follow on Instagram – @punchestownpkrf
The members-only bookmaker makes Punchestown Festival debut, and includes a shot at a €100k bonus for the winner.
Fitzwilliam Sports announce sponsorship of the €100,000 Fitzwilliam Sports Handicap Hurdle on the final day of the Punchestown Festival, Saturday, April 29.
The brand-new members-only bookmaker is also putting up a €100,000 bonus for the winner of this race, should they go on to win the 2023 Galway Hurdle.
Media Release: As anticipation builds ahead of the 2023 Punchestown Festival, the home of Irish jump racing today announced Fitzwilliam Sports as an exciting addition to the sponsorship line-up ahead of this year’s jump racing showcase, which takes place from Tuesday, April 25 to Saturday, April 29.
The €100,000 Fitzwilliam Sports Handicap Hurdle, over two miles and three furlongs, takes place on the concluding day of the Punchestown Festival and the 2022/23 Irish National Hunt season. This year for the first time, the race will have an additional €100,000 bonus for the winner should they go on to win the Galway Hurdle at the 2023 Galway Festival.
The Grade B contest has proven to be another fruitful race for Willie Mullins, who will this year be bidding for his fifth success in six years in the race. Long-time Punchestown Festival supporter Phillip Hobbs won the 2022 renewal with Camprond, ridden to victory by Aidan Coleman for owner JP McManus.
Fitzwilliam Sports is a brand-new members-only bookmaker based in Dublin, offering discreet, dependable and customer-focussed services to its clients. Fitzwilliam Sports don’t offer casinos, virtuals or slot machines, just proper bookmaking that will lay a decent bet at a fair price. Membership with Fitzwilliam Sports is capped to a certain number of clients, ensuring high-quality friendly service is always provided.
John Sheil, Trading Director at Fitzwilliam Sports, is no stranger to Punchestown and explains the importance of their support at the festival: “When we established Fitzwilliam Sports, we had a very clear concept of what we wanted to achieve; to lay decent bets at fair prices and to provide a high-quality service to our clients. As one of Ireland’s leading national-hunt racetracks, the parallels with Punchestown are obvious. The Punchestown team always delivers a fantastic festival, with exceptional racing on the track and world-class customer service off the track. Like us, they understand their customer’s needs and make every effort to ensure those needs are met and exceeded. We also wanted to add some extra incentive for the first year of our sponsorship, so we are delighted to offer a €100,000 bonus to the winner of this race, should they go on to win the 2023 Galway Hurdle. With many of our team involved in racehorse ownership themselves, we understand the importance of offering good prize money and added bonuses, so we’re really excited about this initiative. We are delighted to partner with Punchestown and look forward to welcoming clients and racing fans to Punchestown on Saturday, April 29.”
Janet Creighton, Punchestown Sponsorship Team, welcomed the announcement: “Paul Byrne and his team at Fitzwilliam Sports are an ideal fit as exclusive festival Saturday bookmaking partner. Fitzwilliam Sports speak our language when it comes to tailored customer service and elevated client experience. When you contact Punchestown you speak with someone who knows the place and product inside out and wants to optimise customer experience. Fitzwilliam Sports are on the same page and we look forward to developing this partnership”.
The Punchestown Festival takes place from Tuesday 25th to Saturday 29th April 2023. For full event info, tickets and hospitality package availability please visit www.punchestown.com
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Punchestown are delighted to team up with Outdoor Living to provide a lovely new garden room racecard hut solution ahead of the 2023 Punchestown Festival
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This coming April 25th-29th, we will be showcasing our Eimear 6.7m Wooden Gazebo at the Punchestown Race festival. You will be able to purchase your race card from here and get to view the elegant Nordic Spruce structure for yourself. We at OutdoorLiving.ie pride ourselves on the vast range of wooden structures we supply. Many of these are on display at our Glen of the Downs showroom where you can walk around with the backdrop of the Sugar Loaf mountain in your view throughout the premises. Working with Punchestown officials, we also have a 30 second video about us & our range of products which will be playing in between races in the lounges and bar areas.
OutdoorLiving.ie is the ultimate destination for all your outdoor needs in Ireland. With a rich family history, extensive product range, expert knowledge, and unparalleled shopping experience, OutdoorLiving.ie is committed to helping you create the outdoor space of your dreams. Visit one of their showrooms or shop online to discover why OutdoorLiving.ie is the best choice for your outdoor projects.