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Introducing The Fruit Shoot Family & Schools Activation

Punchestown Racecourse today welcomed Britvic Ireland as official soft drinks pouring partner in a three-year deal that will commence at the upcoming Punchestown Festival running from Tuesday 30th April to Saturday 4th May 2024.

The deal provides exclusivity across all catering partners and retail outlets throughout the Punchestown enclosures for the Britvic range that includes Pepsi, 7Up, Ballygowan and the premium mixer range London Essence Co.

Britvic is an international business that, like Punchestown, is rich in history and heritage. Britvic is a global organisation with 39 much-loved brands sold in over 100 countries.

In addition to the pouring rights element, Britvic have also come onboard to support the Family Day Schools and Activation programme under the Fruit Shoot brand. In keeping with tradition, over twenty local primary schools partake in a festival themed art competition with entries displayed at the Festival Family Day, Saturday 4th May. This year the students were tasked with creating a model racecourse using sustainable and recycled products. There will also be a Fruit Shoot zone in the family area at the Festival on Saturday, where families can engage with the brand and sample some product.

Caroline Hyde, Marketing Manager at Britvic said: “We are delighted to be partnering with a flagship venue like Punchestown Racecourse. The Punchestown Festival is not only one of Ireland’s premium sporting and social events but it’s also Ireland’s largest corporate hospitality occasion. Hyde continued: “The schools activation is a perfect fit for the Fruit Shoot brand. At Fruit Shoot we champion kids and everything they love and with our great tasting on the go drinks kids they’re free to get on with being themselves’’

The 2024 Punchestown Festival returns from Tuesday 30th April to Saturday 4th May 2024. The sporting and social highlight will attract crowds of up to 100,000 across the five days. The unique blend of top-class sport, vibrant enclosures, style, food and lie entertainment has earned the event a ‘must do status’.

For further information please visit: www. Punchestown.com

 

Punchestown Racecourse today announced details of the new look Punchestown Winter Festival that will take place on Saturday 25th and Sunday 26th November.

The home of Irish jump racing will embrace the new later dates and roll out a festive feel across the weekend where, in addition to brilliant sport, there will be live music each evening, a special edition shopping village, FREE family fun and delicious seasonal additions to the food and beverage menus.

Central to the overhaul is the improved top class racing line-up with a prize fund of €500,000. A thrilling cross-weekend grade one double header stars the Unibet Morgiana Hurdle on day one, Saturday 25th November and the John Durkan Memorial Chase settling into its new home on day two, Sunday 26th November.

This year’s Durkan Chase is shaping up to be a blockbuster with a clash of gold cup heroes in store as the Willie Mullins trained Cheltenham Gold cup victor Galopin Des Champs bids to reverse fortunes with Punchestown Gold Cup champion Fast Or Slow owned by Ballymore Eustace Mulryan family.

The Punchestown Winter Festival continues to focus on community and the next generation with a full weekend of free family entertainment, Irish made craft and fundraising. A family ticket costs just €25 for two adults and young children and includes access to The Playroom and activities. Whilst the stars of racing will be on show on the track, Santa the ultimate festive celebrity, will be meeting and greeting around the enclosures. The Playroom will be in open from 11.30am to 3pm both days offering games, Santa letter station, face painting, creative craft zone and more. Meanwhile, in the grand stand a special edition shopping village will create great atmosphere and Christmas shopping opportunities.

The Newbridge Branch of Guide Dogs Ireland and Kildare Down Syndrome will be fundraising across the weekend. Punchestown will be a drop off point for the county toy and gift appeal. Race goers that can afford to and would like to take part are encouraged to bring along new toys, clothes, tinned food or gift cards which they can drop off at the allocated collection point. All donations will go to the Naas Point centre who will distribute to local charities and families in need.

The timing of the big weekend has proved popular for social gatherings and special occasions. Those meeting friends to enjoy the great selection bars and live music will be happy to hear that a shuttle bus service to Naas will be available after racing each day. The Race & Dine package is almost fully booked for the Saturday with Sunday appealing to the family lunch market. Meanwhile those travelling from Dublin can avail of direct transfers with Marathon Travel from the quays.

Punchestown CEO Conor O’Neill is looking forward to the refreshed feature meeting “After the April festival this winter weekend is our next priority. We have really elevated the racing programme and to have two grade ones across the weekend is excellent. The dates will also make sense for many to kick off the festive season so we’ve ramped up the entertainment for all age groups. In line with our festival overhaul we continue to focus on value, catering for all ages and tastes whilst giving back to community and charity. There will be great sport, food, music, fun and games for all. As we always say People Make Punchestown and we look forward to welcoming friends old and new on Saturday 25th and Sunday 26th November.

 

Punchestown Winter Festival Quick Guide:

 The Punchestown Winter Festival takes place Saturday 25th and Sunday 26th November.

 

 

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