Jessica O’Mahony Welcomed as the Bollinger Best Dressed Style Council Assembles for Punchestown 2024
Media Release, Thursday 28th March 2024: As the countdown to the 2024 Punchestown Festival gets underway the Bollinger Best Dressed Style Council is delighted to welcome Jessica O’Mahony as guest judge for the prestigious racing fashion competition.
As a busy mum of three, Jessica has amassed a following of over 95,000 Instagram (@jeskaomahony) followers thanks to her enviable sense of style from formal occasion wear to casual match day outfits and everything in between. Whilst more familiar pitch side than track side, as Jessica’s husband is Peter O’Mahony, captain of the victorious Six Nations Irish rugby team, the Cork woman is looking forward to embracing this new experience “This will be my first visit to the Punchestown Festival and certainly my first time being involved in a style competition like this. I’m excited to experience a different side of a major sporting event and take in all the fashion, colour and atmosphere that it brings. Whilst I’m as comfortable in casual wear I do love an excuse to pull out all the stops and a big day out at the races with friends is just that, not to mention the amazing prize from Bollinger.”
The 2024 Punchestown Festival takes place from Tuesday 30th April to Saturday 4th May with the iconic champagne house Bollinger celebrating eight years involvement at the social and sporting highlight. The Bollinger Best Dressed Competition takes place over the first four days of the event. Judges and style scouts will be tasked with seeking out a number of finalists each day. The daily winner will then progress to the grand final on Ladies Day, Festival Friday, 3rd May.
The overall winner and guest will enjoy an appropriately stylish and exclusive ‘money cannot buy’ trip to the famous Champagne Bollinger Estate with luxury overnight stays in Paris and Reims to include Michelin dining and private transfers. Truly a trip of a lifetime and something worth dressing up for.
Jessica O’Mahony joins the established and diverse Style Council led by head judge, stylist and influencer Jess Colivet and ably assisted by returning names including beauty entrepreneur Suzie O’Neill of AYU, David O’Connor from Louis Copeland, stylist Lawson Mpame, sustainable fashion stylist Roxanne Parker, former winner Katie Nally-McCormack and MC Marietta Doran. Travelling especially from France to enjoy her first Punchestown Festival experience is Champagne Bollinger Brand Ambassador Eva Gottesman. The best place to keep up to date with Bollinger Best Dressed information is via the Punchestown Instagram page
This year’s Punchestown Festival will roll out new reduced ticket pricing, a refreshed layout with enhanced customer experience venues and earlier start times on the first two days. Whilst hospitality is now sold out from Tuesday to Friday there is limited availability on Saturday 4th May with waiting lists in operation throughout the week. For full event information and ticket options please visit: www.punchestown.com
**ENDS**
Bollinger, sponsor of the Best Dressed Competition at the Punchestown Festival in April has announced a most exciting change of format to the high-profile event for 2020. The Bollinger Best Dressed Competition will not only include the most fashionable ladies from all across the country this year but also the most stylish gents will now compete for the much-coveted title and amazing prizes too!
The Punchestown Festival, the social and sporting highlight of the Irish calendar takes place from Tuesday 28th of April until Saturday, May 2nd. The search for the best dressed ladies and gentlemen will be held over the first four days of the festival. Each day style scouts will be tasked with finding the most stylish attendees and selecting finalists, from which a daily winner will be chosen to progress to the grand final on Ladies’ Day, held on Friday, May 2nd.
The decision to widen the format of the competition to include the thousands of men in attendance at the festival was an obvious one according to organisers. Michelle O’Sullivan, Champagne Bollinger said “It’s a very exciting year, with the highly anticipated release of the new Bond movie in April, which celebrates 25 years of James Bond. Bollinger’s association with the world’s most famous spy is synonymous and we felt it was an appropriate fit to celebrate this with a new improved format at Punchestown. Champagne Bollinger, distinctive, elegant and stylish – reminiscent of the famous special agent and the qualities that our judges will be looking for in this year’s Punchestown winner.”
Shona Dreaper, Punchestown Racecourse commented “When it comes to high profile sporting events Punchestown bucks the demographic trend with the number of ladies and gents in attendance pretty much equal and so it’s time for the guys to enter the style stage! It is a festival in the truest sense and race goers really enjoy the opportunity to dress for the occasion. As you stroll through the enclosures the sharp tailoring and attention to detail by the gents certainly merits strong contention for the coveted Bollinger Best Dressed Title. Afterall, Bollinger is the champagne of choice for the ultimate male style icon James Bond. It will be interesting to see how the judges handle it as there can only be one Bollinger Best Dressed Winner! One thing’s for certain, the judges will have their work cut out for them.”
The Punchestown Festival takes place from Tuesday 28th of April to Saturday 2nd of May. The action-packed, fun-filled, style showcase attracts over 125,000 people to the Co. Kildare venue with packages ranging from high-end hospitality to great value admission only tickets available at www.punchestown.com or by calling +353 (0)45 897704. Prices start from as little as €30pp with concessions for groups, seniors and students. The famous Punchestown hospitality package range is available from just €129pp.