Punchestown Welcome Britvic Ireland as Soft Drinks Pouring Partner

Introducing The Fruit Shoot Family & Schools Activation

Punchestown Racecourse today welcomed Britvic Ireland as official soft drinks pouring partner in a three-year deal that will commence at the upcoming Punchestown Festival running from Tuesday 30th April to Saturday 4th May 2024.

The deal provides exclusivity across all catering partners and retail outlets throughout the Punchestown enclosures for the Britvic range that includes Pepsi, 7Up, Ballygowan and the premium mixer range London Essence Co.

Britvic is an international business that, like Punchestown, is rich in history and heritage. Britvic is a global organisation with 39 much-loved brands sold in over 100 countries.

In addition to the pouring rights element, Britvic have also come onboard to support the Family Day Schools and Activation programme under the Fruit Shoot brand. In keeping with tradition, over twenty local primary schools partake in a festival themed art competition with entries displayed at the Festival Family Day, Saturday 4th May. This year the students were tasked with creating a model racecourse using sustainable and recycled products. There will also be a Fruit Shoot zone in the family area at the Festival on Saturday, where families can engage with the brand and sample some product.

Caroline Hyde, Marketing Manager at Britvic said: “We are delighted to be partnering with a flagship venue like Punchestown Racecourse. The Punchestown Festival is not only one of Ireland’s premium sporting and social events but it’s also Ireland’s largest corporate hospitality occasion. Hyde continued: “The schools activation is a perfect fit for the Fruit Shoot brand. At Fruit Shoot we champion kids and everything they love and with our great tasting on the go drinks kids they’re free to get on with being themselves’’

The 2024 Punchestown Festival returns from Tuesday 30th April to Saturday 4th May 2024. The sporting and social highlight will attract crowds of up to 100,000 across the five days. The unique blend of top-class sport, vibrant enclosures, style, food and lie entertainment has earned the event a ‘must do status’.

For further information please visit: www. Punchestown.com