Punchestown Join Forces with Rewards4Racing
14th Dec 2021
14th Dec 2021
Punchestown, Galway, Navan, Cork, Fairyhouse, Leopardstown and Tipperary
Punchestown along with Galway, Cork and Horse Racing Ireland’s (HRI) racecourse division racecourses today announced a partnership with Rewards4Racing to offer a dedicated loyalty programme for Irish racegoers – Rewards4Racing.ie
Now in its eleventh year and with over a million members, Rewards4Racing, the award-winning rewards programme for racegoers in the UK, has proved to be a significant resource in helping its UK racecourse partners attract new racegoers as well as retaining and rewarding existing fans of the sport. In 2019, before the pandemic hit, 960,000 tickets to the races were bought by its members, making up almost one fifth of all attendances at English racetracks.
Rewards4Racing Ireland members will be able to join the programme and collect points initially with Punchestown, Cork, Fairyhouse, Galway, Leopardstown, Navan and Tipperary when they buy general admission tickets or when they engage with the racecourses through their online and on-course promotions. Several other Irish racecourses will be added in the coming months, with the ultimate ambition of having all Irish racecourses onboard with the Rewards4Racing programme. Furthermore, like the UK version of the programme, members of Rewards4Racing Ireland will be able to boost their balances by collecting points every time they shop with thousands of brands or place a bet with Rewards4Racing’s exclusive betting partners. Members can then spend those valuable points to save money on their next racecourse admission ticket or to win some amazing prizes.
In addition, Rewards4Racing’s 1.2 million UK members will also be able to use their points to go racing in Ireland and attend major festivals including the Punchestown, Galway and Dublin racing festivals.
Conor O’Neill, Punchestown CEO said: “People make Punchestown and recent times have proven that more than ever. We really look forward to engaging with even more people as we join forces with Rewards4Racing. We are all systems go for the 2022 Punchestown Festival and it is essential that we recognise and reward regular racegoers, those who book early and attract new customers to the home of Irish jump racing. This initiative is an ideal fit and we really look forward to welcoming Rewards4Racing customers to Punchestown soon.”
Paul Dermody, CEO of HRI Racecourses, said: “On behalf of HRI racecourses, I am delighted to launch this partnership with Rewards4Racing today and we look forward to many other Irish racecourses joining the rewards programme in the coming months. I have been impressed for some time with their track record in assisting UK racecourses to drive higher attendances, better engagement and rewarding loyal racegoers. I am confident we can replicate this formula at Irish racecourses and further enhance the experience of racing in Ireland.
“I love the fact that members of the Rewards4Racing programme can generate points with any one of thousands of national and international brand purchases, yet they can only redeem those points against tickets for racing. That has to be attractive to our own racegoers in Ireland and indeed the 1.2 million Rewards4Racing members in the UK, many of whom travel regularly to our marquee Irish racing festivals already.”
Michael Moloney, CEO Galway Racecourse said: “This is great news for Irish racing with Galway Racecourse delighted to be part of the initial roll out here in Ireland, with the ultimate aim of having all other Irish racecourses on-board shortly. We are hugely passionate about growing our sport, the fan experience here in Galway, driving value for our customers and rewarding them, so this initiative aligns perfectly with our own ambitions. We look forward to some cracking racing and welcoming Rewards4Racing customers to Galway in 2022.”
Rewards4Racing Director and Co-Founder, Josh Apiafi, said: “Since we launched the Rewards4Racing programme in 2011, our mission has been to reward passionate racegoers by working with, and supporting, our racecourse partners, especially when times are tough. So, in conjunction with HRI’s racecourse division, we’re thrilled to be launching the programme with a dedicated platform for Irish racing fans on Rewards4Racing.ie. Together with the teams at HRI, Galway and Punchestown, we have worked tirelessly to bring this important partnership to launch. In 2018, HRI announced a growth strategy for Irish racing and one of the elements of this was an industry-leading rewards and loyalty programme for Irish racegoers. I’m delighted that we were successful through the tender process to be the programme of choice and we can’t wait to get underway.”
NOTES TO EDITOR
Rewards4Racing is British and Irish racing’s award-winning rewards programme dedicated to racing fans and those who love a great day out at the races. The programme is free to join, and members can collect points for doing the things they already do as a racing fan, whether that’s buying tickets to the races or engaging with our racecourse and racing partners on their websites or on social media. Members can also collect points every time they place a bet with Rewards4Racing’s exclusive betting partners as well as through their everyday shopping with brands they already use and love.
Points can then be used to win amazing racing experiences or make great savings on race day tickets, race day packages and hospitality at over 1,000 race meetings each year including the Cheltenham Festival, the Randox Health Grand National, the Cazoo Derby, the Welcome to Yorkshire Ebor Festival, the Cazoo St Leger Festival, the All-Weather Championships and now some of the most iconic race meetings in Ireland such as the Dublin Racing Festival, the Punchestown Festival, the Galway Races Summer Festival, Longines Irish Champions Weekend and the BoyleSports Irish Grand National.
Since its launch in 2011, Rewards4Racing’s membership has grown rapidly and now stands at over 1.2 million members.
Further information can be found at www.rewards4racing.ie