Introducing The Style Council for Bollinger Best Dressed 2022

Posted: 20th April 2022

Introducing The Bollinger Style Council at Punchestown 2022

Punchestown and Bollinger Take a Fresh Look at Style Concept

With only days until Punchestown returns with The Great Comeback Festival from Tuesday 26th to Saturday 30th April organisers today announced a fresh new take for the best dressed selection process. 

Introducing the Bollinger Best Dressed Style Council 2022, a collective of ladies who have succeeded, excelled and are respected in the world of style and business. Encapsulating elegance and sophistication these selectors have walked the walk and bring knowledge, real life experience and occasion dressing practicality to the Bollinger best dressed selection process. 

Allow us to introduce you to The Bollinger Style Council members: 

Jess Colivet – Qualified Stylist

Having graduated from the London College of style, qualified personal stylist and mother of five Jess Colivet has many fond memories of attending Punchestown from an early age. Very much looking forward to the Bollinger Style Counsel experience Jess believes that “fashion is less about clothes and more about personal style”. Follow Jess on Insta @jesscolivet 

Suzie O’Neill – Beauty Entrepreneur 

Suzie is an award-winning Irish Makeup Artist and the owner of Ayu Cosmetics. Ayu is a classic and trendless beauty brand on a mission to give women the confidence to embrace who they are. Her number one beauty rule is ‘less is more’, we love her already! Follow Insta @suzie.ayu

Kate McNally McCormack – 2019 Bollinger Best Dressed Lady 

Few are more qualified than the 2019 Bollinger Best Dressed Lady Kate Nally McCormack. This 38-year-old mum of four beautiful girls hails from county Longford and loves fashion, lifestyle and interiors. Kate knows what it takes to win and having experienced the money can’t buy prize first hand confirms that “it really was a trip of a lifetime. We absolutely loved it.” Follow on Insta @katiedujour

Michelle O’Sullivan, Bollinger

Perhaps the most qualified of all the style council members, Michelle O’Sullivan, representing Bollinger International has observed the evolution of style and occasion dressing at Punchestown since Bollinger’s sponsorship began in 2016. Bollinger say life can be perfect and with years of experience in the industry Michelle knows exactly what encapsulates the iconic Bollinger brand, ethos and customer. 

Punchestown’s Shona Dreaper explained the thinking behind the Style Council concept “The return of the Bollinger Best Dressed Lady competition allowed us to take a fresh look at the who, how and why of the selection process. Arguably, the style discussion and verdict at the festival receives as much airtime as some of the racing debate! Style is opinion based and we wanted real women from different walks of life to each bring something unique to the process hence The Style Council.”

The Bollinger Garden in The Style Quarter will be the epicentre of all things fashion at the Punchestown Festival. From Tuesday to Friday style scouts will be tasked with finding the most stylish attendees at the racecourse. Finalists will be selected each day and daily winners will be presented with Bollinger goodie bags complete with gorgeous Bellamiante, AYU, Declaré and Kotanical products. Tuesday, Wednesday and Thursday’s winners will be fast-tracked to the grand final on Ladies Day, Friday 29th.

The lucky Bollinger Best Dressed Lady will win a VIP trip for two to visit the exclusive Bollinger Estate in France where you and your guest will be given a private tour of the estate and guided tasting opportunities. Furthermore, this trip of a lifetime also includes Michelin star dining, chauffeur transfers, five-star accommodation and more.

Ladies who are keen to compete are advised to come along to the races early and make tracks to The Bollinger Garden in The Style Quarter. The Style Quarter is the epicentre for all things fashion during the festival. The Bollinger Champagne Lounge and Garden will play host to the daily selections and grand final on Friday. Ladies are advised to arrive from 1pm, enjoy a stroll through the parade ring enclosure, make their way through the festival shopping venue on Osprey Avenue and on to the reserved enclosure for great views of the racing, live music, wonderful atmosphere and of course, style. 

The Punchestown Festival runs from Tuesday 26th to Saturday 30th April. Race & Dine Hospitality packages from €149pp. Tickets from just €30 with group concessions available. Bundled transfers, accommodation and event packages are available.