Eyes to the Skies for Iconic Agusta brand launch.
20th Apr 2022
20th Apr 2022
Eyes to the skies as iconic brand Agusta flies a VIP helicopter over the Punchestown Festival.
Three heritage brands – Punchestown festival hosts the launch of the iconic Agusta brand and its unique helicopter flight experience, in partnership with Sloane Helicopters, the sole Ireland and UK Distributor for Agusta.
The 2022 Punchestown Festival will host the much-anticipated presentation of a Leonardo AW109 Trekker helicopter to the Irish market. A custom-built aviation reception and showroom, jointly sponsored by Leonardo and Sloane Helicopters, will overlook the famous Punchestown finishing straight and will welcome guests and potential clients throughout the five day sporting highlight. The AW109 Trekker will be available to view throughout the festival at the aviation reception marquee. The presentation of the AW109 Trekker is supported by the launch of Agusta, a Leonardo brand. The Agusta brand representing the unique combination of heritage and forward-looking attitude at Leonardo for VIP helicopters.
Agusta is an iconic name in the global rotorcraft industry with unmatched capabilities in terms of performance, technology, refined Italian style and customisation. With new solutions soon to be launched, Leonardo is further evolving and striving to provide a unique flight experience. The centrepiece of this in person showcase will be the AW109 Trekker, the latest addition to the bestselling AW109 helicopter series, widely regarded as the benchmark helicopter in the VIP transport sector. This exclusive launch event is brought to Punchestown in collaboration with Leonardo, the global leader in corporate/VIP helicopter manufacturing and Sloane Helicopters, the Sole Ireland and UK Distributor for Agusta helicopters .
John Parnell, Sales Director at Sloane Helicopters looks ahead to the launch: “The Irish market holds vast potential in the vertical flight domain and demand for helicopters is rapidly increasing. The Agusta branding is focused on providing unrivalled passenger experiences, further consolidating Agusta’s position as the benchmark for VIP helicopters. Sloane is excited to be introducing new helicopter options and services to the market in Ireland. As a proud partner of the leading helicopter manufacturer for 27 years, Sloane is looking forward to meeting customers in the special setting of the Punchestown Festival.
Mattia Barbarossa, Leonardo UK & Ireland Global Sales said: “We are very pleased to host the Irish launch of the AW109 Trekker and our new Agusta brand at such a unique and impressive setting as Punchestown. The festival presents us with an opportunity to personally meet with clients who appreciate and recognise the supremacy of the Agusta brand legacy.”
Punchestown CEO Conor O’Neill welcomed his comments: “It seems like a long time ago that we first met with Mattia and John to discuss the launch of a new helicopter range at the Punchestown Festival. Our discussion that day highlighted that the two brands, whilst offering vastly different products, had plenty of common ground with heritage, customer experience and quality at the forefront. This in turn leads to shared clientele who seek out and recognise such qualities. It is a pleasure to host such a unique launch event at the home of Irish jump racing”.
The Punchestown Festival is underway on Tuesday 26th April and runs to Saturday 30th April. Full event details and ticket bookings are available at www.punchestown.com
For further information please contact:
John Parnell, Director of Sales & Marketing, Sloane. firstname.lastname@example.org
PH: +44 (0)1604 790595