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Media Release, Monday 8th April 2024:  With just three weeks to go and 100,000 people expected to attend, Punchestown Racecourse today reminded festival goers of exciting plans and enhancements for the upcoming 2024 Punchestown Festival running from Tuesday 30th April to Saturday 4th May.

 

The five day social and sporting highlight is a homecoming celebration of Irish jump racing, sport and culture. With a prize fund of over €3.4 million, twelve top tier grade one contests, season champions like Galopin Des Champs and household names including Willie Mullins, Rachael Blackmore and Paul Townend in action. Beyond the parade ring and into the enclosures the Punchestown Festival is Ireland’s largest sporting corporate hospitality event and will host over 17,000 guests across an impressive array of restaurants, pavilions and suites. The competition on track will be hard fought whilst the style stakes in the prestigious Bollinger Best Dressed, live music, street theatre and Shopping Village appeals to the social element of the attendees.

 

The Four Key Changes for Punchestown Festival 2024:

 

1.Earlier Start Times

The first two days of the 2024 Punchestown Festival will revert to a 2.30pm start from the current time of 3.40pm. Market research shows that around 70% of paying clients would ‘definitely or most probably’ like to see some of the festival days start and finish earlier.

 

 2.Ticket Products and Pricing

Whether it’s a business or a household value for money is particularly important now more than ever. Following a full review of ticket pricing and products there will be a price reduction to €30 for the first three days and €40 for Friday and Saturday of the 2024 Punchestown Festival for advance purchased tickets. There will be an additional €5 per ticket charge for on the day purchases excluding senior, student and family day concession tickets that can only be purchased on the day. As a premium sport and leisure event these prices compare very favourably to similar occasions.

As always group discounts apply and for larger groups it is recommended that they contact the racecourse office directly in advance. The original Flexi ticket will be replaced by the new Choice Ticket that can be used Tuesday or Wednesday or Thursday. Senior, student and Family ticket concessions continue on a walk-up basis. All children under 14 years of age race for free all season.

 

3.Refreshed Festival Layout

The festival layout will undergo a refresh including the removal of the traditional reserved enclosure divide and the introduction of exciting new features around the parade ring enclosure. The famous Sky Bar, Bollinger Garden, Shopping and entertainment areas will remain as popular as ever with the Southern Enclosure accessible to all. The objective is to optimise the scope of the enclosures, utilise all available facilities which in turn will improve footfall, flow and reduce potential pressure points.

 

4. Enhance & Improve Raceday Experience

This point is neither new nor dynamic as the pursuit of excellent customer experience is an ongoing process. The enhancement of the race day visit will go hand-in-hand with the new layout. The Punchestown demographic is a diverse one with varied tastes and requirements for a memorable customer experience. Alongside our catering and service partners, we aim to deliver a selection of great quality food and beverage options with efficient, friendly service in comfortable surroundings. Whilst costs have increased across the board for product and services every effort has been made to minimise the impact on the customer.

 

Conor O’Neill Punchestown CEO explained the theory behind the strategy: “We say it time and time again that people make Punchestown, so it is those very people who have shaped and informed this plan and it is this plan that will help us deliver the best possible Punchestown experience we can to our customers who are the backbone of our business. Now we need support with feet on the ground and people through the gates. If it doesn’t work for the customer it ultimately won’t work for Punchestown, so I hope we’ve got the balance right as we look ahead to welcoming friends old and new to the 2024 upcoming Punchestown Festival.”

 

The 2024 Punchestown Festival will take place from Tuesday 30th April to Saturday 4th May. For full information please visit www.punchestown.com

*ENDS*

Editors Notes

Punchestown Festival 2024 Advance Ticket Prices

Jessica O’Mahony Welcomed as the Bollinger Best Dressed Style Council Assembles for Punchestown 2024

Media Release, Thursday 28th March 2024: As the countdown to the 2024 Punchestown Festival gets underway the Bollinger Best Dressed Style Council is delighted to welcome Jessica O’Mahony as guest judge for the prestigious racing fashion competition.

As a busy mum of three, Jessica has amassed a following of over 95,000 Instagram (@jeskaomahony) followers thanks to her enviable sense of style from formal occasion wear to casual match day outfits and everything in between. Whilst more familiar pitch side than track side, as Jessica’s husband is Peter O’Mahony, captain of the victorious Six Nations Irish rugby team, the Cork woman is looking forward to embracing this new experience “This will be my first visit to the Punchestown Festival and certainly my first time being involved in a style competition like this. I’m excited to experience a different side of a major sporting event and take in all the fashion, colour and atmosphere that it brings. Whilst I’m as comfortable in casual wear I do love an excuse to pull out all the stops and a big day out at the races with friends is just that, not to mention the amazing prize from Bollinger.”

The 2024 Punchestown Festival takes place from Tuesday 30th April to Saturday 4th May with the iconic champagne house Bollinger celebrating eight years involvement at the social and sporting highlight. The Bollinger Best Dressed Competition takes place over the first four days of the event. Judges and style scouts will be tasked with seeking out a number of finalists each day. The daily winner will then progress to the grand final on Ladies Day, Festival Friday, 3rd May.

The overall winner and guest will enjoy an appropriately stylish and exclusive ‘money cannot buy’ trip to the famous Champagne Bollinger Estate with luxury overnight stays in Paris and Reims to include Michelin dining and private transfers. Truly a trip of a lifetime and something worth dressing up for.

Jessica O’Mahony joins the established and diverse Style Council led by head judge, stylist and influencer Jess Colivet and ably assisted by returning names including beauty entrepreneur Suzie O’Neill of AYU, David O’Connor from Louis Copeland, stylist Lawson Mpame, sustainable fashion stylist Roxanne Parker, former winner Katie Nally-McCormack and MC Marietta Doran. Travelling especially from France to enjoy her first Punchestown Festival experience is Champagne Bollinger Brand Ambassador Eva Gottesman. The best place to keep up to date with Bollinger Best Dressed information is via the Punchestown Instagram page

This year’s Punchestown Festival will roll out new reduced ticket pricing, a refreshed layout with enhanced customer experience venues and earlier start times on the first two days. Whilst hospitality is now sold out from Tuesday to Friday there is limited availability on Saturday 4th May with waiting lists in operation throughout the week. For full event information and ticket options please visit: www.punchestown.com

 

 

**ENDS**

 

The 2023 Osprey Avenue Exhibitors:

Aoife Lifestyle  – @aoifelifestyle

Irish award winning luxury sustainable fashion accessories brand

Marina Hamilton Art – @marinahamiltonpainterand

Donegal based painter and sculptor.

Vanessa Ree Jewellery – @vanessa_concept_jewellery

Contemporary and meaningful fine jewellery designed for you.

John Fitzgerald Art  – @johnfitzgeraldart

Meath based leading sporting, equine and portrait artist and sculptor.

Marinot Millinery – @marinotmillinery

handmade bespoke hats designed in Connemara

Rathlin Knitwear – www.rathlinknitwear.ie

Hand-loomed signature line in Donegal tweed from progressive Gaeltacht company.

Tidings – @tidings.ie

Marrying Irish design with Italian silks.

Sophie Hunter @sophiehuntermillinery

Hats and headpieces as unique as you.

RedMills Store @redmillsonline

Lifestyle store with exclusive brands

Agent 74  www.agent74.ie

Optical equipment specialists with a great range of sports themed gifts & accessorie

Claire O’Connor @clareoconnor_studio  https://www.clareoconnor.net/

Luxury brand of wearable art with silk and cashmere scarves.

Equieire @equieire

Equestrian sportswear using regenerated fabrics and innovative design

Olimar Gifts @olimargifts

Gifts and accessories

Sarah Lennon Art  @sarahlennonart

Seeing it in colour.

Bermingham Cameras @bermingham_cameras

50 years supplying photographic equipment and excellent customer service.

Metal & Mallet  @metalandmallet

Irish bespoke sustainable hand carved art and furniture.

Devils Edge @DevilsEdgeShirts

Tailoring beautiful made to measure luxury shirts.

HRI Owners @hriowners

Here to assist new and existing owners through the exciting journey of racehorse ownership.

Louis Fitzgerald Hotel www.louisfitzgeraldhotel.com

Designed for business and leisure guests.

www.PunchestownLive.ie

The One

Ladies fashion

Welcoming exhibitors old and new to Osprey Avenue Shopping

Brought to you by

The return of the much-loved Punchestown Festival is only a matter of days away and as always whilst the top-class racing takes centre stage organisers will provide a full programme of social events throughout the week with retail therapy featuring strongly!

The Osprey Avenue returns this year with some exciting new additions to the exhibitor line-up. Sponsored by the Osprey Hotel in Naas, the Osprey Avenue champions homegrown talent and hosts some leading names in Irish design, jewellery, millinery and art.

We strongly recommend allowing time for a stroll and browse along Osprey Avenue where acclaimed artists and sculptors exhibit their wonderful work. Long time regular Marina Hamilton returns with her wonderful and endearing studies of animals from her native rural Donegal base. John Fitzgerald’s works have caught the eye of many high-profile horse racing patrons and as always Sarah Lennon’s work is uplifting, vibrant and captivating.

With style and fashion delivering the colour and vibrancy of the festival, we are delighted to welcome back talented milliners Sophie Hunter and Isobel Marinot. Enhancing the lifestyle and design factor are newcomers Vanessa Ree Jewellery, Clare O’Connor luxury Irish design, aoife Lifestyle and award winning Tidings scarves.

Well-dressed gents in attendance will enjoy a visit to Devils Edge Shirts for made-to-measure tailoring while the ever popular Rathlin Knitwear, are famed  as much for their warm welcome as for their hand loomed Donegal wool signature pieces. Horse industry favourites Redmills and award winning new comer Equieire cater for all things country and equestrian attire, whilst Agent 74 deliver the goods on sports accessories such as binoculars and more.

PunchestownLive.ie brought to you by Media Force will offer racegoers and interactive media experience by bringing the festival to a huge digital audience. Elsewhere fans of racing can enquire about upgrading their interest with a visit to the Horse Racing Ireland Owners stand where details on clubs, syndicates and how to get involved will be available.

If you’re looking for something unique for your home or as gift we recommend you stop by the Metal and Mallet stand to view their bespoke sustainable hand carved art and furniture.  Olimar return with their selection of gift wear and accessories. Photography professionals and enthusiasts will already know Bermingham Cameras who have been supplying excellent photograpy equipment and customer service from their Dublin base for over 50 years.

So the message is clear. Factor in time and make your way to Osprey Avenue, enjoy a coffee, a chat and a browse through some wonderful Irish exhibitors stands where you could pick out something special to spend your winnings on!

 

                   The 2023 Osprey Avenue Exhibitors:

Aoife Lifestyle  – @aoifelifestyle

Irish award winning luxury sustainable fashion accessories brand

 

Marina Hamilton Art – @marinahamiltonpainterand

Donegal based painter and sculptor.

 

Vanessa Ree Jewellery – @vanessa_concept_jewellery

Contemporary and meaningful fine jewellery designed for you.

 

John Fitzgerald Art  – @johnfitzgeraldart

Meath based leading sporting, equine and portrait artist and sculptor.

 

Marinot Millinery – @marinotmillinery

handmade bespoke hats designed in Connemara

 

Rathlin Knitwear – www.rathlinknitwear.ie

Hand-loomed signature line in Donegal tweed from progressive Gaeltacht company.

 

Tidings – @tidings.ie

Marrying Irish design with Italian silks.

 

Sophie Hunter @sophiehuntermillinery

Hats and headpieces as unique as you.

 

RedMills Store @redmillsonline

Lifestyle store with exclusive brands

 

Agent 74  www.agent74.ie

Optical equipment specialists with a great range of sports themed gifts & accessorie

 

Claire O’Connor @clareoconnor_studio  https://www.clareoconnor.net/

Luxury brand of wearable art with silk and cashmere scarves.

 

Equieire @equieire

Equestrian sportswear using regenerated fabrics and innovative design

 

Olimar Gifts @olimargifts

Gifts and accessories

 

Sarah Lennon Art  @sarahlennonart

Seeing it in colour.

 

Bermingham Cameras @bermingham_cameras

50 years supplying photographic equipment and excellent customer service.

 

Metal & Mallet  @metalandmallet

Irish bespoke sustainable hand carved art and furniture.

 

Devils Edge @DevilsEdgeShirts

Tailoring beautiful made to measure luxury shirts.

 

HRI Owners @hriowners

Here to assist new and existing owners through the exciting journey of racehorse ownership.

 

Louis Fitzgerald Hotel www.louisfitzgeraldhotel.com

Designed for business and leisure guests.

 

www.PunchestownLive.ie

 

The One

Ladies fashion

 

Bollinger Best Dressed – Full Stop.

New approach to race day fashion as the Bollinger Best Dressed Style Council and concept for the Punchestown Festival is unveiled.

The countdown is on and all bets are off ahead of the 2023 Bollinger Best Dressed competition at this year’s Punchestown Festival from Tuesday 25th to Saturday 29th April. Following such positive reaction to a fresh outlook on race day style at last year’s event, organisers have further enhanced this aspect as the 2023 Style Council is revealed.

The concept is Bollinger Best Dressed – Full Stop. The challenge is set and the competition is open to ladies and gents who catch the eye of the Style Council members by dressing with confidence, elegance and creativity whilst considering sustainability and appropriateness of their outfit.

Tasked with the challenge of scouring the Punchestown crowds and identifying the best dressed race goer is a collective of ladies and gents who are highly regarded in their respective fields, have a passion for style and have excelled to establish successful careers in the fashion, style and beauty industries.

The Bollinger Best Dressed Style Council Lead Jess Colivet explains what makes this Punchestown’s competition different to other best dressed race day’s: “whilst style is timeless we are looking for something fresh and new. Last year we embraced the fact that Punchestown was probably the first real opportunity to find your style feet again and dress up following Covid. This year all bets are off and we are looking for a fresh approach to race day and occasion outfits. We invite entrants of all ages and genders to show us their true style with special emphasis on individuality, creative styling and a fresh outlook.

 

Colivet continued to explain the sustainable angle: “Being stylish is not about spending a fortune, the most sustainable thing you can do when it comes to fashion is to wear what you already have in your wardrobe. Real style is how to wear it and what you wear it with so get creative and borrow, swap, reimagine and alter your way to the Bollinger Best Dressed title”.

 

Allow us to introduce you to the nine Bollinger Style Council members who will attend on a combination of days to ensure a diverse and varied selection of finalists:

 

Jess Colivet                @jesscolivet

Jess is The Bollinger Best Dressed Style Council Creative Lead and this will be her second year judging The Bollinger Best Dressed at Punchestown. A London College of Style trained image and style consultant, Jess’s passion lies in assisting both women and men in discovering their own personal unique style. Jess is a neighbour of Punchestown racecourse and has enjoyed attending the annual Punchestown Festival for many years.

Jess’s work as a personal stylist involves a consultation service for clients who want to feel more comfortable, confident and happy in their general appearance. Jess believes that “feeling confident and happy impacts all aspects of life from personal through to business. This can come from something as simple as how you dress and present yourself to the world”.  Jess believes that fashion is less about clothes and more about personal style.

 

Lawson Mpame                     @lawsofstyle

Lawson Mpame is a Creative Director and menswear stylist who has been working in the fashion industry for seven years. His passion for fashion and storytelling through visual mediums has led to collaborations and projects with some of the biggest fashion brands in the world. Styling their latest collections and creating high end content allows Lawson to showcase both his style and creativity. The three pillars of his brand are class, creativity and confidence. 2023 will be Lawson’s first year on The Style Council and his very first visit to the Punchestown Festival.

 

Suzie O Neill              @suzie.ayu

Kildare resident and award-winning entrepreneur Suzie O’Neill is the owner and CEO of Ayu Cosmetics and Koolfit Apparel. Suzie’s ethos has always been about engagement with the customer and using feedback to inspire and develop new products. This will be Suzie’s second year on The Style Council at Punchestown.

Suzie’s business journey started with a range of affordable, premium quality brushes back in 2015 and since then AYU has expanded to include a full suite of cosmetics with many new and innovative products in the pipeline. A champion of women in business Suzie has a team of over twenty talented women across her brands.

When not running her successful business this busy Mum is running half marathons with Clane Athletics Club.

 

David O Connor        @styledoc

Louis Copeland Group GM/Creative Director/ Made-To-Measure specialist.

Aptly named known as ‘The Style Doctor’ David has been working with the Louis Copeland group for over twenty years where he has styled some of the sharpest dressed, well known gentlemen including actors Patrick Dempsey and John C Reilly, celebrity chef Donal Skeahan, Tv Presenter and Olympian Greg O’Shea and globally renowned Mentalist Keith Barry.

This will be David’s Punchestown debut and as a passionate flag bearer of gentlemen’s style he will be looking for impeccable grooming, excellent tailoring fit and perhaps a different take on the traditional occasion suit. Keen to champion gentlemen’s style and optimize the opportunity for the title to go the way of the men for the first time, David will be looking for perfect fit through great tailoring as well as attention to detail on presentation.

 

Katie Du Jour                        @katiedujour

2019 Bollinger Best Dressed Winner and 2022 Style Council member Kate Nally McCormack is a mother of four from the Midlands who works with the HSE. Although a Punchestown Festival regular for many years, Kate made her best dressed debut in 2019 a winning one and having literally walked the walk knows what it takes to land the coveted title. The winning prize of a money cannot buy trip to France including an exclusive tour of Champagne Bollinger Estate, Michelin star dining and chauffeur transfers ranks as an experience of a lifetime for Kate. She believes that everyone should give it their best shot to be in with a chance to enjoy the same wonderful experience.

Kate possesses the knack of achieving a polished stylish look by combining high street with designer or vintage items.

 

Sinead Keary             @sinead_keary_personal_shopping

Sinead Keary is a fashion designer and entrepreneur who founded her self-titled fashion label in 2019. The first collection came to life after 12 years of working in luxury retail and with hundreds of personal shopping clients who repeatedly expressed the age old adage that they had a wardrobe full of clothes and nothing to wear.

Sinead set about designing a collection of luxury essentials to help in forming the foundations of a capsule collection. Minimalism, femininity, fine fabrics and perfect fit are all essential components to the label collection that has been worn by Vogue Williams, Fearne Cotton and Rachel Stevens.

 

Sarah Battle @housebythewhitethorns

 Sarah Battle is a modern day wonder woman. She lives in the West of Ireland with her husband and five kids. In 2019 Sarah began her blog to showcase her passion for home décor, style, baking and now uses her platform as an insight to daily family life along with style and décor advice. Sarah has collaborated with many high profile fashion and lifestyle brands and has amassed over 123,000 followers on Instagram.

 

Roxanne Parker                    @roxanne_parker

Roxanne Parker began her journalism career 20 years ago and has been working as a fashion stylist for more than 15 years. Roxanne’s styling skills are highly sought after for magazine and print media editorials and designer brand look books as well as curating television broadcast wardrobes. Roxanne holds a regular TV segment on Ireland AM and has dressed celebrities in sustainable looks for the red carpet.  Roxanne  has launched a  Sustainable Fashion Podcast My Soul Style.

Roxanne champions sustainable and slow fashion and supports designers and brands creating pieces with a planet conscious mission while encouraging people to dress as their authentic selves and not be a slave to trends. A Roxanne style top tip would be to source a great tailor and alterations service which can transform existing items or elevate great second hand finds.

 

Michelle O’Sullivan, Champagne Bollinger International Representative

Perhaps the most qualified of all the style council members Michelle O’Sullivan, representing Bollinger International has observed the evolution of style and occasion dressing at Punchestown since Bollinger’s sponsorship began in 2016. Bollinger say life can be perfect and with years of experience in the industry Michelle knows exactly what encapsulates the iconic Bollinger brand, ethos and customer.

 

Punchestown’s Shona Dreaper explained the thinking behind the Style Council concept “ The style element of the festival is so important and the best dressed competition gets plenty of discussion and airtime throughout the week I can assure you! At Punchestown we embrace progress and fresh thinking. Our concept is to move away from the traditional format, encourage entrants of all genders, age and style to get involved. The Punchestown Festival is a celebration and like all great parties a well-dressed guest list is essential”.

 

The Bollinger Garden in The Style Quarter will be the epicentre of all things fashion at The Punchestown Festival. From Tuesday 25th to Friday 28th April, style scouts will be tasked with finding the most stylish attendees at the racecourse. Finalists will be selected each day and daily winners will be presented with Bollinger goodie bags complete with gorgeous AYU products. Tuesday, Wednesday and Thursday’s winners will be fast-tracked to the grand final on Ladies Day, Friday 28th. Stay tuned for more information on prize and format as the countdown to Punchestown 2023 continues.

The Punchestown Festival runs from Tuesday 25th to Saturday 29th April. Race & Dine Hospitality packages from €159pp. Tickets from just €35 with group concessions available. Bundled transfers, accommodation and event packages are available.

 

ENDS.

 

Punchestown 2023:

The Punchestown Festival runs from Tuesday 25th to Saturday 29th April. Race & Dine Hospitality packages from €159pp. Tickets from just €35 with group concessions available. Bundled transfers, accommodation and event packages are available. Punchestown offers a unique blend of fashion, entertainment, shopping, food, music and all the fun of a festival. The famous atmosphere comes alive when racing champions go head-to-head and Ireland’s most stylish take each other on in the fashion stakes. The Bollinger Best Dressed Competition will take place over the first four days with the final of the competition on Friday, 28th April. For all your festival information visit www.punchestown.com, call 045 897704 or follow us on social media.

 

About Bollinger:

BOLLINGER, the iconic Champagne House respected and beloved the world over, is proud to be associated with an event that shares the same values and aspirations as Bollinger: great food, glamorous fashion, good company and thrilling sport. Bollinger Special Cuvée is a joy to be savoured on any special occasion, with the distinctly rich and elegant “Bollinger Style” lauded and admired the world over. http://www.champagne-bollinger.com/

 

 

Super mum Julie Caulfield wins the Bollinger Best Dressed Lady competition at Punchestown Today!

The Bollinger Best Dressed Lady Competition winner on Day three of the Punchestown Festival was Julie Caulfield from Kilmore Quay, Co. Wexford. The new mum wowed the Bollinger Style Council just 10 weeks after she welcomed baby Sorcha into the world.

Wearing a stunning emerald green and black two piece suit that she designed herself and teamed with an obi black belt and gorgeous hat by Caithriona King Designs.

This classic, elegant, and tailored look was finished with a black Channel bag complete with gold hardware and Steve Madden heels ensuring head to toe glamour.

The Bollinger Best Dressed Style Council led by Michelle O’Sullivan of Bollinger International and stylist Marietta Doran were blown away by her very channelesque look. Julie is now fast tracked into tomorrow’s final of the competition where she will join Tuesday’s winner Dee Ahearn and yesterday’s winner Oniesa Owens. They will join five more stylish ladies selected from the crowd by the style council as ladies go peep toe to kitten heel for the much coveted title of the Bollinger Best Dressed Lady at Punchestown for 2022.

The winner will win a VIP trip for two to the Bollinger Estate in France complete with chauffeur driven transfers, Michellin star dining and five star luxury accommodation and a year’s supply of Bollinger Champagne.

All finalists receive a Bollinger goodie bag compromising of a bottle of delicious Bollinger Champagne and a Bollinger compact mirror, Bellamianta luxury tan, Declaré skincare, AYU make up, Kotanical essential oils and Punchestown race tickets.

Introducing The Bollinger Style Council at Punchestown 2022

Punchestown and Bollinger Take a Fresh Look at Style Concept

With only days until Punchestown returns with The Great Comeback Festival from Tuesday 26th to Saturday 30th April organisers today announced a fresh new take for the best dressed selection process.

Introducing the Bollinger Best Dressed Style Council 2022, a collective of ladies who have succeeded, excelled and are respected in the world of style and business. Encapsulating elegance and sophistication these selectors have walked the walk and bring knowledge, real life experience and occasion dressing practicality to the Bollinger best dressed selection process.

Allow us to introduce you to The Bollinger Style Council members:

Jess Colivet – Qualified Stylist

Having graduated from the London College of style, qualified personal stylist and mother of five Jess Colivet has many fond memories of attending Punchestown from an early age. Very much looking forward to the Bollinger Style Counsel experience Jess believes that “fashion is less about clothes and more about personal style”. Follow Jess on Insta @jesscolivet 

Suzie O’Neill – Beauty Entrepreneur 

Suzie is an award-winning Irish Makeup Artist and the owner of Ayu Cosmetics. Ayu is a classic and trendless beauty brand on a mission to give women the confidence to embrace who they are. Her number one beauty rule is ‘less is more’, we love her already! Follow Insta @suzie.ayu

Kate McNally McCormack – 2019 Bollinger Best Dressed Lady 

Few are more qualified than the 2019 Bollinger Best Dressed Lady Kate Nally McCormack. This 38-year-old mum of four beautiful girls hails from county Longford and loves fashion, lifestyle and interiors. Kate knows what it takes to win and having experienced the money can’t buy prize first hand confirms that “it really was a trip of a lifetime. We absolutely loved it.” Follow on Insta @katiedujour

Michelle O’Sullivan, Bollinger

Perhaps the most qualified of all the style council members, Michelle O’Sullivan, representing Bollinger International has observed the evolution of style and occasion dressing at Punchestown since Bollinger’s sponsorship began in 2016. Bollinger say life can be perfect and with years of experience in the industry Michelle knows exactly what encapsulates the iconic Bollinger brand, ethos and customer.

Punchestown’s Shona Dreaper explained the thinking behind the Style Council concept “The return of the Bollinger Best Dressed Lady competition allowed us to take a fresh look at the who, how and why of the selection process. Arguably, the style discussion and verdict at the festival receives as much airtime as some of the racing debate! Style is opinion based and we wanted real women from different walks of life to each bring something unique to the process hence The Style Council.”

The Bollinger Garden in The Style Quarter will be the epicentre of all things fashion at the Punchestown Festival. From Tuesday to Friday style scouts will be tasked with finding the most stylish attendees at the racecourse. Finalists will be selected each day and daily winners will be presented with Bollinger goodie bags complete with gorgeous Bellamiante, AYU, Declaré and Kotanical products. Tuesday, Wednesday and Thursday’s winners will be fast-tracked to the grand final on Ladies Day, Friday 29th.

The lucky Bollinger Best Dressed Lady will win a VIP trip for two to visit the exclusive Bollinger Estate in France where you and your guest will be given a private tour of the estate and guided tasting opportunities. Furthermore, this trip of a lifetime also includes Michelin star dining, chauffeur transfers, five-star accommodation and more.

Ladies who are keen to compete are advised to come along to the races early and make tracks to The Bollinger Garden in The Style Quarter. The Style Quarter is the epicentre for all things fashion during the festival. The Bollinger Champagne Lounge and Garden will play host to the daily selections and grand final on Friday. Ladies are advised to arrive from 1pm, enjoy a stroll through the parade ring enclosure, make their way through the festival shopping venue on Osprey Avenue and on to the reserved enclosure for great views of the racing, live music, wonderful atmosphere and of course, style.

The Punchestown Festival runs from Tuesday 26th to Saturday 30th April. Race & Dine Hospitality packages from €149pp. Tickets from just €30 with group concessions available. Bundled transfers, accommodation and event packages are available.

TIME TO DRESS UP 

 

Finally, the excuse to get dressed up that we’ve all been waiting for is almost upon us! ‘The Great Comeback Festival of 2022’, The Punchestown Festival returns from Tuesday 26th to Saturday 30th of April with the Bollinger Best Dressed Lady event taking place over the first four days. Stylish ladies and fashionistas from all across the country are planning their outfits now, in the hope of winning the much-coveted Bollinger Best Dressed Lady title and the amazing ‘money can’t buy’ prize that it comes with. 

The Bollinger Best Dressed Lady will win a VIP trip for two to visit the exclusive Bollinger Estate in France where you and your guest will be given a private tour of the estate and guided tasting opportunities. Furthermore, this trip of a lifetime also includes Michelin star dining, chauffeur transfers, five-star accommodation and more. 

The magnificent Bollinger Garden in The Style Quarter will be the epicentre of all things fashion at The Punchestown Festival. From Tuesday to Friday style scouts will be tasked with finding the most stylish attendees at the racecourse. Finalists will be selected each day and daily winners will be presented with Bollinger and Bellamiante prizes and goodie bags. Tuesday, Wednesday and Thursday’s winners will be fast-tracked to the grand final on Ladies Day, Friday 29th

Ladies who are keen to compete are advised to come along to the races early and make tracks to The Bollinger Garden in The Style Quarter. Shona Dreaper, Communications Manager at Punchestown Racecourse commented “The Style Quarter is the epicentre for all things fashion during the festival. The Bollinger Champagne Lounge and Garden will play host to the daily selections and grand final on Friday. Ladies are advised to arrive from 1pm, enjoy a stroll through the parade ring enclosure, make their way through the festival shopping venue on Osprey Avenue and on to the reserved enclosure for great views of the racing, live music, wonderful atmosphere and of course, style! It’s great to be back and we look forward to welcoming everyone to Punchestown”.  

The Punchestown Festival runs from Tuesday 26th to Saturday 30th April. Race & Dine Hospitality packages from €149pp. Tickets from just €30 with group concessions available. Bundled transfers, accommodation and event packages are available. 

 

Bollinger, sponsor of the Best Dressed Competition at the Punchestown Festival in April has announced a most exciting change of format to the high-profile event for 2020. The Bollinger Best Dressed Competition will not only include the most fashionable ladies from all across the country this year but also the most stylish gents will now compete for the much-coveted title and amazing prizes too!

The Punchestown Festival, the social and sporting highlight of the Irish calendar takes place from Tuesday 28th of April until Saturday, May 2nd. The search for the best dressed ladies and gentlemen will be held over the first four days of the festival. Each day style scouts will be tasked with finding the most stylish attendees and selecting finalists, from which a daily winner will be chosen to progress to the grand final on Ladies’ Day, held on Friday, May 2nd.

The decision to widen the format of the competition to include the thousands of men in attendance at the festival was an obvious one according to organisers. Michelle O’Sullivan, Champagne Bollinger said “It’s a very exciting year, with the highly anticipated release of the new Bond movie in April, which celebrates 25 years of James Bond. Bollinger’s association with the world’s most famous spy is synonymous and we felt it was an appropriate fit to celebrate this with a new improved format at Punchestown. Champagne Bollinger, distinctive, elegant and stylish – reminiscent of the famous special agent and the qualities that our judges will be looking for in this year’s Punchestown winner.”

Shona Dreaper, Punchestown Racecourse commented “When it comes to high profile sporting events Punchestown bucks the demographic trend with the number of ladies and gents in attendance pretty much equal and so it’s time for the guys to enter the style stage! It is a festival in the truest sense and race goers really enjoy the opportunity to dress for the occasion. As you stroll through the enclosures the sharp tailoring and attention to detail by the gents certainly merits strong contention for the coveted Bollinger Best Dressed Title. Afterall, Bollinger is the champagne of choice for the ultimate male style icon James Bond. It will be interesting to see how the judges handle it as there can only be one Bollinger Best Dressed Winner! One thing’s for certain, the judges will have their work cut out for them.”

The Punchestown Festival takes place from Tuesday 28th of April to Saturday 2nd of May. The action-packed, fun-filled, style showcase attracts over 125,000 people to the Co. Kildare venue with packages ranging from high-end hospitality to great value admission only tickets available at www.punchestown.com or by calling +353 (0)45 897704. Prices start from as little as €30pp with concessions for groups, seniors and students. The famous Punchestown hospitality package range is available from just €129pp.