Bollinger Style Concierge Debuts with Exclusive Ayu and Vision Ireland Collaboration
23rd Apr 2025
23rd Apr 2025
Bollinger Style Concierge Debuts at Punchestown Festival with Exclusive Ayu and Vision Ireland Collaboration
Media Release, Wednesday 23rd April – The Bollinger Best Dressed Competition is raising the stakes in 2025 with the debut of the Bollinger Style Concierge, an elegant and immersive style experience set to elevate the fashion and beauty offering at this year’s Punchestown Festival, taking place from April 29th to May 3rd.
Designed as a premium beauty and pre-loved fashion area within the Style Quarter, The Bollinger Style Concierge will feature two guest collaborators: Ayu Cosmetics and Vision Ireland. Ayu Cosmetics, the beloved Irish beauty brand founded by internationally renowned makeup artist Suzie O’Neill, will offer racegoers exclusive make-up top-ups and expert advice from Ayu’s professional artists to keep their look flawless from flag fall to après racing music and dancing.
Partnering with Vision Ireland, the Bollinger Style Concierge places a spotlight on sustainable fashion. Festival goers can browse a curated rail of designer and pre-loved pieces co-styled by Head Judge Jess Colivet and Style Council Member Roxanne Parker, embracing the spirit of the 2025 Bollinger Best Dressed theme of “Something Old / Something New” in an elegant, timeless and ethical way. Whilst partaking in her best dressed judge duties, Roxanne will be showcasing a Vision Ireland pre-loved and especially tailored outfit.
Michelle O’Sullivan of Bollinger said “The introduction of the Bollinger Style Concierge is an exciting enhancement to what is a flagship event on the Irish social calendar. As a B-Corp certified organisation, Bollinger are proud to raise awareness of sustainable style options by Vision Ireland and showcase homegrown ethical beauty products from Ayu. This is all part of our Something Old/ Something New concept for the 2025 Bollinger Best Dressed at Punchestown”.
“Ayu Cosmetics is honoured to be part of the debut of the Bollinger Style Concierge – an exciting new addition at what is one of Ireland’s most stylish social events”. said Suzie O’Neill founder Ayu. “In collaboration with Vision Ireland, we’re bringing our signature beauty expertise to this elegant space, offering exclusive makeup top-ups to ensure guests feel as flawless, confident and as radiant as the Punchestown Festival itself.”
Ciara Coleman, Head of Development & Growth at Vision Ireland said: “Vision Ireland are delighted to take part in this years Punchestown Festival as part of the Bollinger Concierge. In collaboration with Ayu Cosmetics we will be operating our pop-up over the five days, with a fantastic offering of pre-loved designer pieces from our studio that have been specifically curated for this event. With designer brands such as Gucci, Valentino and vintage Dior, we are sure there will be something for everyone! We believe sustainability should never mean a compromise of style.”
“Our team have worked tirelessly to curate a stock package that showcases the very best of designer racewear while incorporating our ever important sustainability focus. Throughout the event we will showcase our pre-loved designer collection that includes not only ready-to-wear, but also a fantastic range of race day essentials such as head pieces and accessories”.
The Bollinger Best Dressed Competition, a longstanding highlight of the festival, will run throughout the first four days of the event, with daily finalists progressing to the grand final on Ladies Day, Friday 2nd May. The Bollinger Style Council will be searching the enclosures for candidates who have shown their ability to style a race day appropriate outfit featuring a sustainably chosen piece.
