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Introducing The Fruit Shoot Family & Schools Activation

Punchestown Racecourse today welcomed Britvic Ireland as official soft drinks pouring partner in a three-year deal that will commence at the upcoming Punchestown Festival running from Tuesday 30th April to Saturday 4th May 2024.

The deal provides exclusivity across all catering partners and retail outlets throughout the Punchestown enclosures for the Britvic range that includes Pepsi, 7Up, Ballygowan and the premium mixer range London Essence Co.

Britvic is an international business that, like Punchestown, is rich in history and heritage. Britvic is a global organisation with 39 much-loved brands sold in over 100 countries.

In addition to the pouring rights element, Britvic have also come onboard to support the Family Day Schools and Activation programme under the Fruit Shoot brand. In keeping with tradition, over twenty local primary schools partake in a festival themed art competition with entries displayed at the Festival Family Day, Saturday 4th May. This year the students were tasked with creating a model racecourse using sustainable and recycled products. There will also be a Fruit Shoot zone in the family area at the Festival on Saturday, where families can engage with the brand and sample some product.

Caroline Hyde, Marketing Manager at Britvic said: “We are delighted to be partnering with a flagship venue like Punchestown Racecourse. The Punchestown Festival is not only one of Ireland’s premium sporting and social events but it’s also Ireland’s largest corporate hospitality occasion. Hyde continued: “The schools activation is a perfect fit for the Fruit Shoot brand. At Fruit Shoot we champion kids and everything they love and with our great tasting on the go drinks kids they’re free to get on with being themselves’’

The 2024 Punchestown Festival returns from Tuesday 30th April to Saturday 4th May 2024. The sporting and social highlight will attract crowds of up to 100,000 across the five days. The unique blend of top-class sport, vibrant enclosures, style, food and lie entertainment has earned the event a ‘must do status’.

For further information please visit: www. Punchestown.com

 

New equine centre to be named in memory of Jack de Bromhead at the ChildVision campus in Drumcondra

€1,000,000 funding already secured through donations

Original Honeysuckle silks to be auctioned at next week’s Punchestown Festival

 

Today ChildVision, the specialist therapy and education centre for children with visual impairment, announced that a much-needed new indoor equine therapeutic centre, named in memory of Jack de Bromhead, will be built this year as a result of generous donations from a group of family and friends of the de Bromhead family.

The new indoor facility at the ChildVision campus will give children who are blind, multi-disabled and neurodiverse access to the best global equine activities in a supportive and purpose designed environment and will allow the ChildVision equine team and volunteers to extend their services to reach more children over more hours making a life-changing difference, especially through the winter months and in bad weather conditions.

Spearheaded by de Bromhead family friend and well-known racehorse owner Chris Jones, and with the blessing of Jack’s parents Heather and Henry, the €1,000,000 donation target required to complete the equine therapeutic centre, was reached last December.

To continue to donate towards the running costs of ChildVision’s equine programme, Kenny Alexander, owner of equine superstar Honeysuckle, which was trained by Henry, has donated the racing colours that Rachael Blackmore wore in all of their major races including four Cheltenham Festival victories and nine Irish Grade 1 winners. The iconic silks, signed by Rachael, Henry and Kenny, will be auctioned at the Goffs sale at the Punchestown Festival on Thursday, May 2.

The de Bromhead family – Henry, Heather and their daughters Mia and Georgia, said of today’s announcement: “The equine centre will be a wonderful legacy for our beloved Jack, a hugely missed son and brother. Horses are a huge part of our lives, and we know the physical experience of riding a horse offers so many potential benefits, especially helping address a host of physical, social and emotional issues. More so, it will be a place of learning and hope, full of laughter and joy, traits that were such a part of Jack, all facilitated by the much-treasured horses and ponies that call the ChildVision stables home. We are looking forward to following the development and construction of the new equine therapeutic centre and being there to cut the ribbon when it is completed. We are forever grateful to those who came on board to support us – we know Jack would be really proud of what this life-changing generosity will enable.”

Speaking about how the idea came about, Chris Jones, said: “I was fortunate to have the opportunity to visit ChildVision last summer and to see first-hand the therapeutic impact that equine can have on children with complex needs. I knew that Henry and Heather already had a connection to ChildVision and knowing that many friends and family members wanted to find some way to mark Jack’s love of horses in a tangible way, the Jack de Bromhead Equine Centre concept came to fruition. The response to my call for donations was unbelievably kind and generous. It’s a testament to the high regard the de Bromheads are held in, that we are in a position to make the equine centre at ChildVision in Jack’s name, a reality.”

Barry Sheridan, ChildVision CEO, commented: “We have an ambitious plan for the ChildVision campus and front and centre was trying to secure funding for an equine therapeutic centre. We had already raised over €500,000 but without this extraordinary fundraising support we would not have been in a position to break ground in 2024 on this vital facility. We would like to thank the de Bromhead family, Chris Jones and the other wonderful benefactors for enabling our dream to come true. We will ensure that Jack’s legacy and that of his loving family, who so generously agreed to share his name with us, will live on for generations to come.”

Speaking about the Honeysuckle colours to be auctioned at the Punchestown Festival, Rachael Blackmore, said: “Honeysuckle gave me some of the best days of my career – her colours hold a lot of very special memories. Zoe, Henry’s travelling head girl, always kept this one special set aside just for Honeysuckle and I wore them in all of Honeysuckle’s big days at Fairyhouse, Leopardstown, Cheltenham and Punchestown. They are going to be auctioned at the Goffs sale on day three of the Punchestown Festival, Thursday May 2 and all money raised will be donated to the operating costs of the new Jack de Bromhead Equine Centre. The donation will make a lasting difference to those children and their families who will benefit so much from the amazing work that they do at ChildVision, where hopefully many more great memories will be made.”

Garvan Hanley of Hanley Taite Design Partnership based in Virginia, County Cavan has been commissioned by ChildVision to design the new centre on the campus. The new equine centre is a contemporary, tensile fabric curved roofed building with timber and brick clad walls providing an enclosed sand arena, stables for up to 10 horses and ponies, changing facilities, offices, a viewing area/learning space and all ancillary accommodation. The building extends to 1375 sq.m. and will provide services in all weathers and on dark evenings in an environment that will offer comfort and safety to its users.

Follow ChildVision:
Facebook: www.facebook.com/ChildVisionVI/
Instagram: @childvisionvi
Twitter: @ChildVisionVI
Website: www.childvision.com

For further information on the Jack de Bromhead equine centre at the ChildVision campus, please contact:
Joanne Byrne, Presence PR – joannebyrne@presence.ie or 087 2494 668

For information on the Honeysuckle colours auction, please contact:
Barbara White, Horse Racing Ireland – bwhite@hri.ie or 087 251 1482

NOTES TO EDITORS
ChildVision’s Equine Assisted Activities (EEA) Programme is an excellent national therapeutic horse-riding programme with proven success of supporting children with physical, emotional, social and cognitive difficulties. With the help of nine fabulous horses, the team complete on average 120 interventions per week, using the horse as an unparalleled therapeutic medium. The caseload comprises of children from ChildVision who experience sight loss and complex needs, individual autistic children, children with cerebral palsy, and those with complex medical needs. EAA works on a strengths-based approach. The aim and ethos of all sessions is to work with the child’s strengths to improve upon their weaknesses. Each session is individualised and created specific to the child’s unique needs. Reported benefits of EAA include improved concentration and learning, sensory regulation, communication and social skills, tone and gross body posture etc.

The programme also supports the whole family unit. The movement method, as part of the horse boy training, looks at ways of carrying over the impact from the equine yard into the classroom and home. The EAA group run parents’ evenings throughout the school year, facilitating learning and creating an opportunity for parents to form peer support groups within a dedicated space; pivotal for supporting emotional and mental health well-being.

 

Final Prize fund boosted to €80,000

 

As the 2024 Punchestown Festival approaches the home of Irish jump racing today made the exciting announcement that www.Blood-Stock.com are to sponsor the newly introduced Full Circle Series Final on the opening day, Tuesday 30th April.

Furthermore, the deal brings with it a boost in prize money which sees the www.Blood-Stock.com Full Circle Series Final confirmed at an impressive €80,000. The objective behind the series was to introduce a race on the biggest stage for mid-level horses so that everyone can be part of the season grand finale at Punchestown. Since December 2023, five qualifiers were held across Ireland and a further five the length and breath of the UK in a bid to attract connections and reinvigorate the interest from across the water. The top six from each race are eligible to enter the two-and-a-half-mile hurdle final where qualifying position will be prioritised over rating for balloting.

The team at www.Blood-Stock.com have created a ground-breaking platform that ‘empowers enthusiasts to become fully engaged stakeholders in the sport by offering access to extensive equine data, interactive trading features and a lively community’.

Looking forward to the upcoming www.Blood-Stock.com Full Circle Series Final, Diarmuid O’Donovan, founder of Blood-Stock.com said: “BloodStock is delighted to partner with Punchestown on the inaugural Full Circle Series Final. This is our first foray into race partnership and we feel the spiritual home of Irish jumps racing is a great launching point for our business.
O’Donovan continued: “The series is a brilliant initiative. It is a perfect fit for our mutually aligned values of industry sustainability, patron engagement and international growth. We’d like to thank Janet Creighton and Leona Hughes from Punchestown for their assistance in ensuring the showcase of our brand at this iconic venue”.

Punchestown’s Janet Creighton welcomed BloodStock saying: “Diarmuid and the team at BloodStock have developed this product which will allow casual fans and seasoned racegoers an opportunity to be directly involved in the game. This is where technology and the bloodstock industry meet. It is an exciting insight into the future”.

The 2024 Punchestown Festival takes place from Tuesday 30th April to Saturday 4th May. The www.Blood-Stock.com Full Circle Series Final takes place on Tuesday 30th April. Full ticket, hospitality and event information available at www.punchestown.com

**ENDS**
For further information please contact: hello@blood-stock.com

 

 

Global Major Appliance Brand Haier Join Punchestown Festival Sponsor Line Up

 

Media Release Monday 22nd April 2024: Punchestown Racecourse are delighted to welcome global market leading appliance specialists Haier to the 2024 festival sponsor line up. The sporting and social highlight event takes place from Tuesday 30th April to Saturday 4th May.

The €15,000 Haier Flat Race will be the concluding contest on the opening day, Tuesday 30th April, of the 2024 Punchestown Festival. Thus providing a fitting finale to a flagship event in the Haier calendar as they commence their day with a conference followed by a special hospitality event at the racecourse.

Established in 1984, Haier has over thirty years of experience and is dedicated to design of high-quality reliable appliances for a discerning customer base. Euromonitor International has appointed Haier as the worlds number one global major appliance brand for the 15th consecutive year*. Operating across 200 markets, with 138 factories and ten research and development centres Haier employs upwards of 100,000 people.

Liz Addinall, Haier Trade Marketing Manager for Haier Smart Home in Ireland looked ahead to the Haier Punchestown activation saying, “Haier is delighted to be involved with the prestigious Punchestown Racing Festival as a sponsor this year. We are excited to be showcasing our brand and products to our Irish audience. Haier’s stylish products go across all categories from cooling to cooking and laundry. They offer the highest level of energy efficiency and a solution that tailors to our customers needs.

“We look forward to building on our relationships with retailers and furthering the visibility of the brand in Ireland with this sponsorship.”

Welcoming Haier to the Punchestown Festival line up Punchestown Sponsorship Manager Leona Hughes said, “The Haier principles of customer service, high quality and reliability align perfectly with the Punchestown model and so it is a pleasure to welcome the Haier team to the 2024 Festival. As Ireland’s largest sporting corporate hospitality event we take pride in treating our clients guests like our own. People Make Punchestown and we look forward to welcoming Haier as a new sponsor and client in a few weeks time”.

The 2024 Punchestown Festival takes place from Tuesday 30th April to Saturday 4th May. With over €3.4 million in prize money across forty contests including 12 grade one races, the Punchestown Festival is Ireland most prestigious jump racing festival. Over 100,000 people are expected to attend across the five days. For full event information and ticket options please visit www.punchestown.com

 

ENDS

For more information on Haier in Ireland visit Haier.ie

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(*Source: Euromonitor International Limited; Consumer Appliances 2024, % share of units, 2023 volume sales data)

 HAIER

Established in 1984, Haier Group is a world-leading provider of solutions to a better life. Focusing on user experience, Haier has been included on the list of BrandZ™ Top 100 Most Valuable Global Brands for two consecutive years as the world’s first and only IoT ecosystem brand. Haier has topped Global Major Appliances.

Brand Rankings by Euromonitor International for 15 consecutive years. Its subsidiary Haier Smart Home is among the list of Global 500 of Fortune. Haier Group is committed to working with its world-class ecosystem partners to continuously build premium brand, scenario brand and ecosystem brand, and to set up IoT ecosystems in clothing, food, accommodation, travel, health, elderly care, biomedicine and education, and to tailor personalised smart life for users around the globe.

www.haier.co.uk

 

Media Contacts:
Leanne Wellings                        Tel: 0203 8703976                     Email: leanne@agent42.co.uk

Sandra Coffey                           Tel: 0203 8703976                     Email: sandra@agent42.co.uk

 

 

Meet Your Bollinger Best Dressed Style Council 

 

Lead Judge – Jess Colivet  @jesscolivet  

Personal stylist and content creator Jess Colivet, is based in Kildare, Ireland, and her Instagram feed is full of great fashion inspiration. After completing a postgraduate degree at Trinity and a trend forecasting course at the London College of Style, Jess started her Instagram journey in 2020 and has been charting her style ever since.

This is Jess’s 3rd year leading the Style Council at the Bollinger Best Dressed Competition at Punchestown Festival. Personal style should be an extension of your personality and the version of yourself that you want to share with the world. To me, there is nothing more stylish than someone wearing their clothes with confidence. Don’t let age define your style.

 

Jessica O’Mahony @jeskaomahony 

Jessica is our newest addition to the Style Council for Bollinger Best Dressed 2024. As a busy mum of three, Jessica has amassed a following of over 95,000 Instagram (@jeskaomahony) followers thanks to her enviable sense of style from formal occasion wear to casual match day outfits and everything in between. Whilst more familiar pitch side than track side, as Jessica’s husband is Peter O’Mahony, captain of the victorious Six Nations Irish rugby team, the Cork woman is looking forward to embracing this new experience. Whilst I’m as comfortable in casual wear I do love an excuse to pull out all the stops and a big day out at the races with friends is just that, not to mention the amazing prize from Bollinger.”

 

Eve Gottesman & Michelle O’Sullivan  @Champagne_Bollinger

Bollinger is a timeless classic. A world renowned brand built on heritage and craft. It is the taste and soul of Champagne. Much of Bollinger’s success today is traced back to ‘Lily’who married into the family and took over the reins in 1914. In a continuation of female influence at Bollinger, today Michelle and Eva will represent at the Punchestown Festival. They will be looking for essence of Bollinger in the winner – elegance and style.

 

Suzie O Neill @suzie.ayu

Kildare resident and award-winning entrepreneur Suzie O’Neill is the owner and CEO of Ayu Cosmetics and Koolfit Apparel. Suzie’s ethos has always been about engagement with the customer and using feedback to inspire and develop new products. This will be Suzie’s second year on The Style Council at Punchestown.
Suzie’s business journey started with a range of affordable, premium quality brushes back in 2015 and since then AYU has expanded to include a full suite of cosmetics with many new and innovative products in the pipeline. A champion of women in business Suzie has a team of over 35 talented women and men across her brands.
When not running her successful business this busy Mum is running marathons with Clane Athletics Club.

 

Roxanne Parker @roxanne_parker

Roxanne Parker began her journalism career 20 years ago and has been working as a fashion stylist for more than 20 years. Roxanne’s styling skills are highly sought after for magazine and print media editorials and designer brand look books as well as curating television broadcast wardrobes. Roxanne writes a monthly sustainability column “A Better Way” for Social & Personal magazine and has dressed celebrities in sustainable looks for the red carpet. Roxanne has launched a Sustainable Fashion Podcast My Soul Style.

Roxanne champions sustainable and slow fashion and supports designers and brands creating pieces with a planet conscious mission while encouraging people to dress as their authentic selves and not be a slave to trends. A Roxanne style top tip would be to source a great tailor and alterations service which can transform existing items or elevate great second hand finds.

 

Lawson Mpame @lawsofstyle

Lawson Mpame is a Creative Director and menswear stylist who has been working in the fashion industry for seven years. His passion for fashion and storytelling through visual mediums has led to collaborations and projects with some of the biggest fashion brands in the world. Styling their latest collections and creating high end content allows Lawson to showcase both his style and creativity. The three pillars of his brand are class, creativity and confidence. 2024 will be Lawson’s second year on The Style Council and his very first visit to the Punchestown Festival.

 

David O Connor @styledoc

Louis Copeland Group GM/Creative Director/ Made-To-Measure specialist.
Aptly named known as ‘The Style Doctor’ David has been working with the Louis Copeland group for over twenty years where he has styled some of the sharpest dressed, well known gentlemen including actors Patrick Dempsey and John C Reilly, celebrity chef Donal Skeahan, Tv Presenter and Olympian Greg O’Shea and globally renowned Mentalist Keith Barry.
This will be David’s Punchestown debut and as a passionate flag bearer of gentlemen’s style he will be looking for impeccable grooming, excellent tailoring fit and perhaps a different take on the traditional occasion suit.

Keen to champion gentlemen’s style and optimize the opportunity for the title to go the way of the men for the first time, David will be looking for perfect fit through great tailoring as well as attention to detail on presentation.

 

“Have the conversation – say YES to Organ Donation”
Punchestown Charity Race – Saturday 4th May 2024

Kidney Transplant recipient Sara Jane Tracy to ride at the Punchestown Festival to highlight the success of Organ Donation and Transplantation
The 33rd running of the annual Punchestown Charity Race will take place on Saturday 4th May at the Punchestown Festival. To date this race has raised over €1.8 million for various kidney related projects for the Kildare based, registered Irish Charity, The Punchestown Kidney Research Fund.

This year will be a very special year as amongst the 25 jockeys taking part will be Sara Jane Tracy who is a kidney transplant recipient from Kill, Co. Kildare.
Sara Jane explains “In a life-altering moment in November 2021, my godfather Alex Tracy gifted me a second chance at life by donating his kidney. This selfless act, supported by his family and the exceptional medical teams at Beaumont and St. Vincent’s hospitals, marked the end of a challenging five-year wait on the transplant list and catapulted me from severe illness to robust health. Overwhelmed with gratitude, I am now committed to giving back to those who face similar challenges.”

Along with Sara Jane all the riders will have lots of local support as the race is the curtain closer to the week’s racing and is always a highlight for the 30,000 people in attendance on the big day.

In 2024 there were 74 applicants for the 25 places and all the 25 amateur jockeys have completed a fitness assessment at the jockey’s apprentice school R.A.C.E. in Co. Kildare. Also, they have all had to pass a medical in order to participate. On top of that before taking part all 25 jockeys have to raise a minimum of €1,500 for the Punchestown Kidney Research Fund, which is a Kildare based, registered Irish Charity.

For more information please contact James Nolan at 086/2349919.

The K Club Announced as Leading Trainer and Rider Sponsor for the Punchestown Festival.
Introducing the New Leading Owner Award.

MEDIA RELEASE Thursday 18th April: With just over a week to go to the 2024 Punchestown Festival, the home of Irish jump racing today announced that The K Club are to become the new sponsors of the Leading Trainer and Rider award at the Irish racing showcase. In addition, Punchestown, in association with The K Club, will introduce a new Leading Owner Award as part of the enhanced owner experience at the festival.

The K Club Awards will run across the duration of the five-day event with points allocated for wins and placings. On the afternoon of the final day, Saturday 4th May, The K Club will present the leading trainer and the leading rider with a €1,500 K Club voucher each. The Leading Owner will receive a voucher for an overnight stay with dinner in the renowned Barton Restaurant and a round of golf or spa treatment per person.

The K Club is located in Straffan, Co. Kildare and is a convenient twenty-minute transfer to Punchestown. Billed as a place ‘for people who love the good things in life’ the famous Kildare hotel, spa and golf resort is an ideal base for racing fans.

John Costelloe, Director of Sales and Marketing at The K Club looked ahead to this year’s activation at Punchestown: “The K Club has a rich history and association with the horse racing fraternity, and we look forward to welcoming both returning and new guests for the upcoming Punchestown Festival. Located in the heart of Thoroughbred Country it makes sense to be involved at the home of jumps as well as our existing association with the Curragh – home of the classics”.

Welcoming the hotel back to the Festival sponsor portfolio Punchestown’s Janet Creighton said: “It’s wonderful to see The K Club back at Punchestown having been sponsors here for so many years. The leading owner, trainer and rider award is a great activation as it runs for the duration of the five days. The wonderful addition of the Leading Owner award is in recognition of the invaluable support by owners in Irish racing. We are always happy to refer guests and visitors to our accommodation partners as we know it will be an extension of the customer experience that they receive here on track”.

The 2024 Punchestown Festival runs from Tuesday 30th April to Saturday 4th May. The K Club Leading Trainer, Owner and Rider Award will be presented on Saturday 4th May. For full event details and ticket options please visit www.Punchestown.com

Click Here to Register and for Full Info – Punchestown Festival Photo Competition

Bermingham Cameras and Punchestown Racecourse are running a Photo Competition for the Punchestown Festival this year which will be held each day during the Festival this year: 30th April – 4th May.

The Punchestown Festival is one of the most prestigious events on the horse racing calendar and whilst action on the track is the star of the show, it is the unique atmosphere in the enclosures that elevates the occasion to one of Ireland’s favourite days out.

Horses are not the main focus of this competition.

It is the magic combination, the essence, the soul of the event we need to capture. The characters who bring the character. A study of the people at Punchestown. From the biggest networking event in the land to the biggest party in the land. The joy of shouting home your winner to the pain of watching victory slip away in the shadow of the post. Dancing in the bars to serious study of form by the parade ring.

The competition is called:
“The Punchestown Festival- It’s More than Horses”

The overall winner of the Competition will win a Canon EOS R10 kit

The competition has €20 entry fee- this will be donated to Irish Injured Jockeys. This includes admission to the racecourse on the day you are participating in the competition.

Dates: 30th April – 4th May 2024
Venue: Punchestown Racecourse

 

Entrants will have access to the general and reserved enclosures only. This takes in the public areas, parade ring, pre-parade, horse walk, grandstand terraces, panoramic terrace, grandstand bars and cafes, shopping village, Sky Bar, Bollinger Bar and Gardens, viewing lawns etc.

 

Entrants do not have access to any restricted areas including but not limited to hospitality venues, parade ring, saddling enclosure, private suites, weigh room and changing areas, back of house event areas.

 

 

Channor Real Estate Group Announced as Major New Sponsor Ahead of 2024 Punchestown Festival

 

Media Release 16th April 2024: As the countdown to the 2024 Punchestown Festival gets underway the home of Irish jump racing today welcomed Channor Real Estate Group as the latest high-profile grade one sponsor in a major three-year deal.

The €125,000 Channor Real Estate Group Grade 1 Novice Hurdle takes place on day two of the prestigious Punchestown Festival, Wednesday.  Formerly run as the Irish Mirror Hurdle, the role of honour for this contest could not be more prolific with dual Gold Cup champion Galopin Des Champs and stand out Cheltenham performer Gaelic Warrior featuring as victors in the last three years.

The Punchestown sponsorship will be the Channor Real Estate Group’s debut commercial partnership on the Irish racing scene. The second-generation family-owned property investment and development company was established in 1990 and prides itself on ‘creating great places to live and work’. Having been involved in property development in the UK and New Zealand, Channor Real Estate Group would be best known as the developers of Blanchardstown Corporate Park where they have built over 1.5 million square feet of office and industrial property.

Darren Harrison, Channor Real Estate Group CEO, gave an insight on their decision to sponsor at the Punchestown Festival: “The synergy between horse racing and our business community is unmistakable. Having attended last year’s festival, I witnessed first-hand the strong presence of our clientele, and it became clear Punchestown is something we’d like to get involved with. It makes sense to be where they are and Punchestown is the industry leader when it comes to Irish racing events”.

Punchestown Racecourse CEO Conor O’Neill welcomed the Harrison family and Channor team by saying: “The Channor Real Estate Group is exactly the kind of company we enjoy working alongside – family owned and quality focused with a keen eye on longevity.   The Channor team have identified that involvement here at Punchestown makes good commercial sense for them. On behalf of Punchestown we welcome Darren and the team and look forward to optimising this partnership for them over the next three years”

The 2024 Punchestown Festival takes place from Tuesday 30th April to Saturday 4th May. The Channor Real Estate Group Grade 1 Novice Hurdle is one of twelve grade one races featured across the five-day jump racing grand finale. Full ticket, hospitality and event information available at www.punchestown.com

 

ENDS

 

Jessica O’Mahony Welcomed as the Bollinger Best Dressed Style Council Assembles for Punchestown 2024

Media Release, Thursday 28th March 2024: As the countdown to the 2024 Punchestown Festival gets underway the Bollinger Best Dressed Style Council is delighted to welcome Jessica O’Mahony as guest judge for the prestigious racing fashion competition.

As a busy mum of three, Jessica has amassed a following of over 95,000 Instagram (@jeskaomahony) followers thanks to her enviable sense of style from formal occasion wear to casual match day outfits and everything in between. Whilst more familiar pitch side than track side, as Jessica’s husband is Peter O’Mahony, captain of the victorious Six Nations Irish rugby team, the Cork woman is looking forward to embracing this new experience “This will be my first visit to the Punchestown Festival and certainly my first time being involved in a style competition like this. I’m excited to experience a different side of a major sporting event and take in all the fashion, colour and atmosphere that it brings. Whilst I’m as comfortable in casual wear I do love an excuse to pull out all the stops and a big day out at the races with friends is just that, not to mention the amazing prize from Bollinger.”

The 2024 Punchestown Festival takes place from Tuesday 30th April to Saturday 4th May with the iconic champagne house Bollinger celebrating eight years involvement at the social and sporting highlight. The Bollinger Best Dressed Competition takes place over the first four days of the event. Judges and style scouts will be tasked with seeking out a number of finalists each day. The daily winner will then progress to the grand final on Ladies Day, Festival Friday, 3rd May.

The overall winner and guest will enjoy an appropriately stylish and exclusive ‘money cannot buy’ trip to the famous Champagne Bollinger Estate with luxury overnight stays in Paris and Reims to include Michelin dining and private transfers. Truly a trip of a lifetime and something worth dressing up for.

Jessica O’Mahony joins the established and diverse Style Council led by head judge, stylist and influencer Jess Colivet and ably assisted by returning names including beauty entrepreneur Suzie O’Neill of AYU, David O’Connor from Louis Copeland, stylist Lawson Mpame, sustainable fashion stylist Roxanne Parker, former winner Katie Nally-McCormack and MC Marietta Doran. Travelling especially from France to enjoy her first Punchestown Festival experience is Champagne Bollinger Brand Ambassador Eva Gottesman. The best place to keep up to date with Bollinger Best Dressed information is via the Punchestown Instagram page

This year’s Punchestown Festival will roll out new reduced ticket pricing, a refreshed layout with enhanced customer experience venues and earlier start times on the first two days. Whilst hospitality is now sold out from Tuesday to Friday there is limited availability on Saturday 4th May with waiting lists in operation throughout the week. For full event information and ticket options please visit: www.punchestown.com

 

 

**ENDS**