Style Refresh for 2019 Punchestown Festival

Posted: 19th April 2019

Style Refresh for 2019 Punchestown Festival

Introducing The Bollinger Style Quarter at Punchestown

Pose and post to win a magnum of Bollinger

Mission upgrade for Bollinger Best Dressed Prize

The Punchestown Festival, a social and sporting highlight of the Irish calendar takes place from Tuesday 30th April to Saturday 4th of May at Punchestown Racecourse, Co. Kildare. The Bollinger Best Dressed Lady Competition attracts thousands of fashion focused ladies annually and this year Bollinger and festival organisers have hit the refresh button on style at Punchestown.   

New for 2019 is the introduction of The Style Quarter at the Bollinger Lounge in the reserved enclosure. This will be the hub of all things festival fashion with scouting, best dressed judging and the new #StyleQuarter selfie competition taking place in and around the Bollinger Lounge and Garden. Those who wish to be considered for the Bollinger Best Dressed and those who enjoy style watching should make their way to the Style Quarter at the Bollinger Lounge in the Reserved Enclosure via Osprey Avenue shopping venue.

The search for the Bollinger Best Dressed Lady will be held over the first four days of the Punchestown Festival when scouts will be tasked with finding the most stylish ladies in attendance and selecting a number of daily finalists. Each day finalists will join raceday fashion guru Marietta Doran on the Bollinger Stage to walk the runway. A daily winner chosen by Bollinger judges will progress to the grand final on Ladies’ Day, Friday 3rd May.

Competition finalists will each receive a gorgeous Bollinger goody bags complete with; Bollinger Special Cuvée champagne, special edition Bollinger bracelets, Bellamianta tanning gift packs, Topflight travel vouchers and a pair of admission tickets to enjoy another day at the Punchestown  Festival.

The advice from those in the know is to arrive early as scouts will be circulating the enclosures, pavilions, bars, restaurants and of course the scout hot spot, The Style Quarter from 12.30pm each day.

The 2019 Bollinger Best Dressed Lady will enjoy a refreshed prize featuring an invite for the winner and friend to an exclusive screening of the highly anticipated 25th James Bond movie in Paris in April 2020.

In addition, the lucky lady and a friend will enjoy a money can’t buy trip to the Bollinger Estate and Champagne Libraries, France. This trip includes an overnight stay in the beautiful historic town of Reims, the capital of the Champagne region, Michelin dining and luxury overnight stay in Paris, the City of Light. Of course, a private chauffeur, champagne lunch experience and a year’s supply of Bollinger Champagne are a given!

Another addition for Punchestown 2019 is the Bollinger Garden featuring the Bollinger Style Wall, an ideal backdrop for your festival selfies and group shots but also a great opportunity to win some lovely prizes. Bollinger have teamed up with for a style focused selfie competition.

To enter, participants are asked to simply snap their selfies in front of the Bollinger Style Wall outside The Bollinger Lounge, in The Style Quarter. They are then required to tag @evokedotie and @punchestownraces on Instagram and add the hashtag #BollingerStyle. Finally, entrants are encouraged to share the pictures on social media platforms to be in with the chance of winning a magnum of Bollinger to enjoy with friends in The Bollinger Lounge. Winners will be announced at 5pm, chosen by editor, Sybil Mulcahy.

Fashion is just one element of this action-packed, fun-filled festival that attracts almost 130,000 people to the Co. Kildare venue annually. Punchestown offers top class racing, fine dining, music, art, shopping, family friendly activities and more. Festival packages ranging from high-end hospitality to great value admission only tickets available at or by calling +353 (0)45 897704. Prices start from as little as €30pp with concessions for groups, seniors and students.