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Punchestown News

Punchestown News: Search For The Next Digital Style Star

Posted: 20th Feb 2018


Be THE New Style Influencer in Town

**NOMINATE FOR STYLE INFLUENCER 2018 HERE**

Punchestown Racecourse and Bollinger Champagne team up to find Ireland’s next top fashion and lifestyle digital influencer


PRIZE:

Cover the 2018 Punchestown Festival as Official Event Style Influencer

Have your say and become a guest judge for the grand final of the coveted Bollinger Best Dressed Lady Competition

Launch your new career in style to an attendance of 125,000 with access to the top social and lifestyle press in Ireland

 

The Punchestown Festival and Bollinger Champagne have teamed up to find Ireland’s next big digital influencer. They are calling on those with a keen eye for fashion and all things social media to sign up for the competition on Punchestown.com today. The Bollinger Best Dressed Lady Competition at Punchestown in April will be the launch pad for the lucky winner’s career and the prize is simply FAME and a whole new career as a digital influencer!

Many of the top digital fashion and lifestyle influencers in the country have started out as fashionistas at social calendar highlights like Punchestown and have found fame following winning a Best Dressed Lady competition along the way. Together Punchestown and Bollinger are taking this phenomenon to a whole new level. Their mission is to find Ireland’s brightest fashion and lifestyle influencers and giving them a platform at the festival to create an army of followers.

The Bollinger Champagne mantra is that Life Can Be Perfect and this is your chance to embrace that concept and make it real for you with a new career, fame and real followers. The winner will also be invited to join the Fashion Team at the Punchestown Festival to judge the Bollinger Best Dressed Lady Competition and will stream all the fashion and lifestyle elements of the festival as a fully-fledged accredited member of the social press in attendance.

Michelle O’Sullivan, Marketing Manager, Bollinger said “We are really excited about this new concept and finding the next King or Queen of the Irish Fashion Social Media Scene! Similar to how we judge the winner of the Bollinger Best Dressed Lady Competition at Punchestown, where the Best Dressed Lady on the day always wins, the best candidate will win this brand new and much-coveted title.”

No matter what age, gender, whether you have been to the races before or not, entered or won a Best Dressed Lady competition previously, have 500 or 50,000 followers it makes no odds, the influencer the public ultimately feels is best suited to the job will win. The only mandatory requirements are a passion for fashion, a grá for social media and availability to attend the final of the Bollinger Best Dressed Lady Competition at the Punchestown Festival on Friday 27th of April where the winner will have their say and become a guest judge for the grand final of the coveted Bollinger Best Dressed Lady Competition.

The runners-up will be invited along to report on all aspects of the five day Punchestown Festival which will take place from Tuesday 24th to Saturday 28th of April. They will be officially accredited members of the social and lifestyle press with VIP access and support from the Punchestown Festival Team prior to and during the event.

This is a unique opportunity to launch your new career in fashion to an attendance of 125,000 patrons with access to the top social and lifestyle press in Ireland and the millions tuning in online and watching on TV during the Punchestown Festival. It’s simple to enter, just visit Punchestown.com and complete the entry form under the festival tab today. Entries will close Friday, March 16th and terms and conditions apply.

 

HOW IT WORKS:

We will launch the competition asking our fans and followers to like and share and TAG those who this competition is made for!!

The application form is simple to fill out and requests a picture and all their social media and website addresses if they have one.

The top entries received will be asked to submit a homemade video to us, telling us a bit about their style and why they feel they would be a good fit for this role and as a judge of the Bollinger Best Dressed Lady Competition at Punchestown.

The final 4 will be then voted on by the public on a social media poll and the winner will be invited along to join us every day of the festival covering the event as an accredited member of the social press, working with the Fashion Event Management Team who handle The Bollinger Best Dressed Lady Competition each day and as a guest judge on the Friday of the festival! They will also have the opportunity to campaign with top tips, Best Dressed Lady prep diaries, you name it. 

The runners-up:

The 3 runners-up will be invited to attend on any one day Tuesday –Thursday as roaming social media correspondents sending content live each day and will get tickets to Friday to enjoy the event and a glass of Bollinger on us.

 

COMPETITION TIMELINE:

  • Launch February 20th
  • Closing date for entries March 16th
  • Top 10 announced w/c 19th March
  • Home videos due by 26th March
  • Top 4 announced Friday 30th March
  • Public vote opens Monday 2nd of April
  • Winner selected Friday 6th of April
  • 2 week campaign by them before the festival ie. top tips, preparation diaries, planning their outfits, how the competition works at Punchestown etc.
  • The Punchestown Festival – Tuesday 24th – Saturday 28th of April
  • The grand final of the Bollinger Best Dressed Lady Competition at Punchestown Friday, 27th of April

**NOMINATE FOR STYLE INFLUENCER 2018 HERE**

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