Posted: 10th Feb 2017
Bollinger Champagne to Sponsor ‘Best Dressed Lady’ at
The Punchestown Festival 2017
Bollinger Champagne has been announced as sponsor of the Best Dressed Lady competition at the 2017 Punchestown Festival. The social and sporting highlight of the Irish calendar takes place from Tuesday 25th April to Saturday 29th April at Punchestown Racecourse, Co. Kildare.
The search for the Bollinger Best Dressed Lady will be held over the first four days of the Punchestown Festival. Judges and style scouts will be tasked with finding the most stylish ladies in attendance and selecting a number of finalists each day. The daily winner will then progress to the grand final on Ladies Day, Friday 28th of April.
The association between Bollinger and Punchestown has been ongoing for some time - Bollinger has been a key partner for the Kildare venue for a number of years and the Bollinger Champagne Bar is a firm favourite with racegoers at the five-day festival each season. The inaugural Bollinger Best Dressed Lady at Punchestown Competition took place last year and it was a roaring success. The sponsorship has further deepened this relationship as the stylish partnership renew their agreement for 2017, providing a unique brand alignment opportunity for the iconic Champagne house and prestigious racing festival.
An incredible money can’t buy prize is being kept tightly under wraps but organisers ensure it will be authentically French and appropriately stylish to wow the Bollinger Best Dressed Lady at Punchestown!
Bríd Wynne, Bollinger Ireland said “Bollinger is delighted to sponsor the Best Dressed Lady Competition at the 2017 Punchestown Festival. Bollinger and Punchestown are a great fit as both brands were established in the 1800’s and have maintained a reputation based on unrivalled sophistication and style. This is a particularly fitting sponsorship for us as it positions Bollinger to the fore of the minds of Ireland’s most stylish ladies. Punchestown is the leading festival for racecourse style in Ireland and we are excited to work with them and look forward to finding the Bollinger Best Dressed Lady. For us the style will be all about classical elegance combined with a contemporary twist”.
Welcoming the announcement, Dick O’Sullivan, General Manager, Punchestown Racecourse said, “We are delighted to have Bollinger on board to sponsor the Best Dressed Lady Competition at Punchestown again this year. Bollinger is the perfect fit for our festival adding a touch of Parisian sophisticated elegance to the much coveted Best Dressed Lady title. With ladies accounting for almost half of the attendance at our festival, the fashion element has become a really exciting feature of what is widely considered one of the social and sporting highlights of the year. We look forward to welcoming Ireland’s most stylish ladies dressed to impress at the Bollinger Best Dressed Lady competition at Punchestown.
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